This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Everton Football Club (EFC) as their sponsors and partners for the 2024/25 season.
Also read: Premier League 2024/25 Sponsors
Stake.com
The Curaçao-headquartered online crypto casino and sports betting platform was announced as Everton FC’s principal front-of-matchday-shirt sponsor with the start of the 2022/23 season in June 2022 as part of a “club-record main partner agreement” that marked the most expensive shirt-sponsorship deal in EFC history.
As Everton’s main partner, the Stake.com branding features on front of the club’s men’s and women’s teams’ playing shirts while also appearing on the screens and media backdrops at Goodison Park (Everton Men’s home ground) as well as across Finch Farm (Everton Men’s training ground) and the club’s digital platforms.
Castore
Castore is a Manchester-based British manufacturer of sportswear and athletic clothing. In June 2024, it signed a multi-year partnership agreement with Everton FC to become their technical partner.
The partnership sees Castore supply high-performance playing, training, and travel wear to the club, the company having also become the first Founding Partner of the Toffees’ soon-to-be home, Everton Stadium, at Bramley-Moore Dock.
As Official Technical Partner, Castore provides kits for the Everton men’s, women’s, and academy squads.
Fanatics
Everton FC announced a long-term extension and expansion of their deal with Fanatics in February 2019. This new deal saw the club adopt the global apparel and merchandise company’s v-commerce model, helping them improve fan experience.
The deal also includes plans for a “world class” store at the club’s new stadium. Fanatics already operates Everton FC’s outlets at Goodison Park, within the city of Liverpool, and official online store.
Socios.com
Everton FC signed a deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz, in August 2021 to launch their own Fan Token.
Via Socios.com, EFC offer their fans a chance to obtain Fan Tokens ($EFC) that allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold, or won in an augmented reality game.
In March 2023, Everton in the Community, the club’s charity arm, officially opened The People’s Place—a purpose-built mental health and wellbeing hub. The club thanked Socios.com for the contribution it made for this project via its own charity arm, Socios Supports.
Ticketmaster
The Beverly Hills, California-based American ticket sales and distribution company was announced as the club’s Official Ticketing Innovation Partner in June 2023.
The deal entails covering Everton FC’s “transition to the new Everton Stadium, which is currently under construction and due for completion in the 2024/25 campaign”. Ticketmaster’s “3D Virtual Venue” tech is supposed to offer a VR-based solution to the fans while booking their tickets for games held at Goodison Park and later Everton Stadium.
Christopher Ward
The Maidenhead-headquartered British online-only watch company was announced as the Official Global Timing Partner of the Everton senior men’s team in June 2022.
Apart from branding rights, the multi-year partnership entails Christopher Ward working with the club to create money-can’t-buy experiences for their fans as well as contributing to Everton in the Community.
In September 2023, the club announced an expansion of their partnership with Christopher Ward, which entailed coverage of their senior women’s team via back-of-matchday-shirt sponsorship and “money-can’t-buy” experiences.
eToro
Headquartered in Israel, eToro is a social trading and multi-asset investment company that focuses on providing financial services. In July 2023, it became the official online trading partner of the Toffees.
Davanti Tyres
Everton FC signed Newton-le-Willows-based English tyre manufacturer Davanti Tyres as their official global tyre partner in August 2017.
This partnership was then renewed and expanded in March 2020, providing Davanti increased branding exposure across EFC assets.
The two last renewed their partnership in August 2022—a multi-year deal.
The Turmeric Co.
The London-based turmeric functional drinks producer was announced as an official partner of the club in November 2021, although the club stated at the time that they had been providing their players with the company’s products for nearly two years before officially announcing a partnership with it.
The partnership covers the club’s senior men’s and women’s teams.
Carling
Everton FC signed Carling on a long-term deal back in July 2017.
The deal sees Carling serve as the club’s official UK beer partner and hold pouring rights at Goodison Park.
Lucozade
Lucozade Sport, a British brand of soft drinks and energy drinks manufactured and marketed by Japanese company Suntory, currently serves as the club’s official soft drink partner.
Sportsbreaks.com
Part of British travel management company Clarity Travel, Clarity Sports was announced as Everton FC’s Official Team and Business Travel Partner and Match Break Partner in January 2021 on a multi-year deal.
As the club’s Official Team and Business Travel Partner, Clarity oversees the management of Everton FC’s matchday and business travel plans. As their Match Break Partner, Clarity’s sporting arm Sportsbreaks.com offers EFC fans “Match Break” packages that include an official ticket and a choice of overnight accommodation for home matches covering all tournaments the Toffees compete in.
Ahead of the 2022/23 season, Sportsbreaks.com was announced as the Official Match Breaks Supplier of the club for the entire season, continuing the role it played the season before. The two again announced a multi-year extension of their partnership in June 2023.
Marc Darcy
The Salford, Manchester-based men’s formalwear brand was announced the club’s official formalwear partner in August 2022.
Apart from branding rights, the multi-year deal entails Marc Darcy providing bespoke formal wear for the players of the Everton senior men’s team as well as “exclusive competitions, offers and discounts” for the Everton fans.
HPE Aruba Networking
HPE Aruba Networking, a business unit of Hewlett Packard Enterprise and provider of next-gen networking solutions, and Everton FC announced a multi-year agreement in July 2024, which entails HPE Aruba Networking acting as an Official Supplier of the new Everton Stadium on Bramley-Moore Dock.
As part of the deal, the system currently being installed at the Merseyside club’s new waterfront home will include switches, access points, Wi-Fi, wired network management, and security software as well as network design, management, and monitoring services.
Leave a Reply