Premier all-female motor-racing series F1 Academy has brought on board investment bank and financial services company Morgan Stanley as its first-ever Official Financial Services Partner.
The partnership also marks Morgan Stanley’s first motorsports deal as it commits to investing in the women’s sport and carry out various activations at select races.
Morgan Stanley will also be present at events such as The Female Quotient and host clients within the F1 Academy Paddock Club suite. It will also collaborate with the series on behind-the-scenes content.
Additionally, Morgan Stanley will support American driver Ava Dobson, who will don the firm’s livery and race suit on the track. Dobson will be joining the grid with a Hitech TGR car and make a Wild Card entry at Round 3 of the ongoing season in Miami.
On partnering with Morgan Stanley, Susie Wolff, Managing Director of F1 Academy, commented:
“We are very proud to have Morgan Stanley on board as the inaugural financial services partner of F1 ACADEMY, in the firm’s first foray into motorsport sponsorship. It is fantastic to see Morgan Stanley, a brand that has driven excellence and innovation for 90 years, investing in women’s sport and championing female talent in motorsport.”
Leave a Reply