F1 Academy has announced a partnership agreement with American Express (Amex), which thus comes on board as an Official Partner of the all-female motor racing series for its 2024 season.
The deal will see Rodin Motorsports driver Jessica Edgar sport a custom American Express race suit and represent the Amex branding on her race car as well.
Additionally, as part of its vision to support small businesses, the US bank holding company will run a custom livery featuring both its and Shop Small’s branding as well as the logo of a local small business.
Susie Wolff, Managing Director, F1 Academy, said:
“American Express is a worldwide leader in the payments space and a powerful advocate for small businesses and entrepreneurs globally, and we’re proud to welcome them to F1 ACADEMY as an Official Partner. We’re thankful to American Express for embracing our vision and for showing their commitment to elevating women in sport and inspiring the next generation of female drivers.“
Elizabeth Rutledge, Chief Marketing Officer, American Express, said:
“We are thrilled to launch our global partnership with F1 ACADEMY for the 2024 season. Powerfully backing communities is core to American Express’ DNA. With this partnership we hope to continue to foster equal opportunities for women, on and off the track, while spotlighting women-owned small businesses and their impact on their local communities.“
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