Formula One has announced a multi-year partnership agreement with Spanish banking giant Santander, roping it in as its Official Retail Banking Partner from the 2025 season onwards.
The partnership is aimed at “reflect[ing] the shared commitment to innovation between the two companies and a focus on delivering unrivalled experiences for their respective fans and customers on a global scale.”
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Stefano Domenicali, President and CEO of Formula One, commented:
“I am delighted that Santander, an incredible global brand, will become an Official Partner of Formula 1. Santander has a proud history in our sport, and they know the huge platform we can provide to amplify their story to customers around the globe. I want to thank Ana Botín, Group Executive Chair of Santander, and Juan Manuel Cendoya, Global Head of Communications, Corporate Marketing and Research, and Vice Chair of Santander Spain, for their passion and commitment to this exciting partnership. Our shared focus on innovation and providing a best-in-class service to our customers and fans is key to our partnership and I am looking forward to a very exciting future on and off the track.“
Ana Botín, Executive Chair of Santander, added:
“We are delighted to announce our new partnership with Formula 1. Over nearly two decades, since Banesto first began working with F1, the power and global reach of the sport has helped Santander engage with customers, deepen relationships, and strengthen our brand. This collaboration will help create value across the group and marks an important new chapter in our relationship, as we continue to transform and grow our business.“
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