FA extends Carling partnership

The Football Association (FA) have announced a multi-year partnership extension with Carling, who will continue on as the Official Beer Partner of the Emirates FA Cup and Adobe Women’s FA Cup until 2027. The deal will see Carling continue to work on various fan engagement campaigns and nationwide activations. 

Carling and the FA have been partners since 2023 with the extension set to see Carling continue to enjoy branding presence at the games and also have their products at the games. 

James Gray, Commercial Director, FA, said,

“We’re delighted to extend our partnership with Carling as the official beer partner of the Emirates FA Cup and Adobe Women’s FA Cup. The lager brand is well known as an outstanding supporter of English football, and it’s been a pleasure to see this commitment first hand with such a wide variety of activity over the past three seasons. We look forward to working together over the years ahead and seeing even more magical moments be created around our flagship competitions.”

Ryan Mclaughlin, Brand Director for Carling, commented,

“The Emirates FA Cup and Adobe Women’s FA Cup bring together clubs and fans from every level of the game, making it truly open to everyone. We’re proud to continue as its official beer partner, sharing those moments with supporters whether they’re watching at home, in their local pub or at Wembley Stadium itself. Over the next three years, we’ll keep finding new ways to help fans feel part of the magic of the Cup.”