FA partners with Pepsi MAX for England national football teams

The Football Association (FA) has announced a multi-year partnership with PepsiCo.

The four-year agreement will see PepsiCo’s Pepsi MAX brand become the Official Soft Drinks Partner of the English men’s and women’s senior national football teams.

Pepsi MAX will also become a Founding Partner of an upcoming FA project, which will aim to “harness the buzz of the women’s game.” This programme will create more opportunities for emerging talent and help build a sustainable pathway for the up-and-coming female players.

Additionally, Pepsi MAX will work on enhancing matchday experiences for fans and off-pitch experiences and activations. 

James Gray, Commercial Director of the FA, said:

“We’re incredibly excited to partner with Pepsi Max, a brand that truly understands fan culture and shares our ambition to elevate the experience around the game far beyond the 90 minutes. From backing our senior national teams to investing in the future of the England pathway, this is a partnership built for impact and together we can deliver bold, innovative moments that bring fans closer to England teams, on matchdays and well beyond.” 

Natalia Filippociants, General Manager for International Beverages at PepsiCo, added:

“Football has always been at the heart of Pepsi MAX. Partnering with England ahead of a major summer tournament makes this even more special. We’re excited to play our part in the journey—supporting the team and celebrating the fans who will be behind them every step of the way.”