FC PORTO SPONSORS

Current Liga NOS champions Porto will be looking to be the dark horses for this season’s Champions League as they strive to retain their domestic league crown. We look at their sponsors for the season.

MAIN PARTNERS

Altice (MEO) – Lisbon-based mobile and fixed telecom service MEO first became a sponsor of Porto in 2011 when it acquired front-of-shirt sponsorship rights for the club’s home kits.
MEO is part of the Altice Portugal Group, which is the largest telecom service provider in Portugal. In January 2016, Altice capitalised on its pre-existing links with Porto to seal a mammoth deal worth €457.5 million (currently US$543.12 million).
As per the deal, since 1st July 2018, Altice holds broadcasting rights for Porto’s home matches in the league, as well as rights for the content of the club’s in-house channel, Porto Canal, until June 2028.
The deal also grants Altice front-of-shirt sponsorship rights for Porto’s matchday kits at least until June 2023, which sees the MEO logo retain its spot. However, Altice’s other companies have also featured on the front of Porto’s kits. Virtual Carrier Moche featured on Porto’s away kits for a few seasons. The Altice logo itself featured on the front of Porto’s kits during the 2018-19 season.

New Balance – Ice Hockey, lacrosse and football-based sports equipment manufacturer Warrior Sports replaced Nike as the official technical partner of Porto in 2014. A year later, in February 2015, Warrior’s parent company New Balance announced it was entering the football market which saw re-branding of all of Warrior’s football sponsorships with the New Balance insignia. Therefore, Porto’s jerseys feature the New Balance logo since the 2015-16 season.
Porto last extended its deal with New Balance in March 2018 that would see the American company supply the club kits until the end of the 2024-25 season.

Super Bock – After first partnering with Porto in 1994, Portuguese beer brand Super Bock became a main sponsor of the club in 2009. The deal sees Super Bock’s logo appear on the back of Porto’s matchday kits. The beer brand also holds branding rights across the club’s other major assets. The two parties last renewed their partnership in June 2018 that saw Super Bock provide added support to Porto’s handball, basketball, roller hockey and cycling teams via its water brand, Vitalis. This renewed deal runs until 2024.

Revigrés – Portuguese ceramics producer Revigrés is of the oldest sponsors in the history of FC Porto.The company became the principal sponsor of Porto in 1983, making Porto the first ever club to have a shirt sponsor. Revigrés held this role for twenty years, before it was replaced by Portugal Telecom (currently Altice Portugal). Despite losing its front-of-shirt sponsorship rights, Revigrés continues to serve as a main partner to Porto and enjoys formidable brand exposure across the club’s major assets.

PREMIUM PARTNERS

Amorim – Portuguese multinational company and world leader in the cork industry, Amorim, serves as a premium partner to FC Porto.The partnership grants Amorim branding rights across the club’s physical and digital assets.
Banco BMG – Leading Brazilian retail bank Banco BMG also serves as a premium partner to FC Porto.The partnership grants the financial institution branding rights across the club’s physical and digital assets.

Clínica do Dragão – Porto-based medical institution Clínica do Dragão also serves as a premium partner to FC Porto. The partnership sees the clinic provide its wide range of medical services and equipment to the Dragões and hold branding rights across the club’s physical and digital assets.

Coca-Cola – The American beverage giant also serves as a premium partner to FC Porto.The partnership grants Coca-Cola branding rights across the club’s physical and digital assets.

Grupo dreamMedia – Vila Nova de Gaia-based advertising agency Grupo dreamMedia (dreamMedia Group) also serves as a premium partner to FC Porto. The partnership grants the company branding rights across the club’s physical and digital assets.

Ferpinta – Portuguese pipe supplier Ferpinta also serves as a premium partner to FC Porto. The partnership grants the company branding rights across the club’s physical and digital assets. Ferpinta also sponsors Porto’s basketball team.

Fidelidade – Portuguese insurance company Fidelidade Mundial also serves as a premium partner to FC Porto. The partnership grants the company branding rights across the club’s physical and digital assets. Fidelidade also sponsors Porto’s roller hockey team, which is thusly called FC Porto Fidelidade.

GestiFute – Gestão de Carreiras de Profissionais Desportivos, better known as GestiFute, is a sports agency founded by Portuguese football super-agent Jorge Mendes. It also serves as a premium partner to FC Porto.The partnership grants the agency branding rights across the club’s physical and digital assets. Porto also gets easier access to GestiFute’s, and by extension, Jorge Mendes’ clientele, which boasts some of the biggest names in world football.

Ibersol Grupo – Organized food service business Ibersol also serves as a premium partner to FC Porto. The partnership grants the company branding rights across the club’s physical and digital assets.

Banco Montepio – Lisbon-headquartered Portuguese mutual savings organisation Banco Montepio also serves as a premium partner to FC Porto. The partnership grants Montepio branding rights across the club’s physical and digital assets.

Panike – Maia-based bakery Panike became a premium partner of FC Porto in a three-year deal in July 2018. The deal sees Panike serve as the principal sponsor to all of Porto’s youth teams, with its logo appearing on the front of their matchday kits. The bakery also enjoys a strong brand exposure across Porto’s other major assets.

Água das Pedras – Portuguese mineral water brand Água das Pedras (literally “water from the stones”) also serves as a premium partner to FC Porto. The partnership grants Água das Pedras branding rights across the club’s physical and digital assets.

Real Companhia Velha – Portugal’s oldest wine company, Real Companhia Velha, also serves as a premium partner to FC Porto. The partnership grants the winery branding rights across the club’s physical and digital assets.

Repsol – Madrid-based energy company Repsol also serves as a premium partner to FC Porto. The partnership grants the company branding rights across the club’s physical and digital assets. Repsol also offers club-themed membership cards that the fans can use to avail exclusive offers and discounts.

Derichebourg – Île-de-France-based recycling and maintenance services provider Derichebourg also serves as a premium partner to FC Porto.The partnership grants the company branding rights across the club’s physical and digital assets.

Solverde Casinos & Hotels – Casino & hotel chain and online sports betting platform Solverde also serves as a premium partner to FC Porto. The partnership grants the company branding rights across the club’s physical and digital assets.

Sport TV – Sport TV is a Portuguese sports-oriented premium cable network that holds broadcasting rights for most of premium football events across Portugal, including Liga NOS, Taça de Portugal, and UEFA & FIFA events. It also serves as a premium partner to FC Porto. The partnership grants the company branding rights across the club’s physical and digital assets.

Suits Inc – Portuguese luxury fashion brand Suits Inc also serves as a premium partner to FC Porto. The partnership sees Suits Inc provide bespoke formalwear dresses to the club’s players and staff and offer exclusive fan engagement opportunities to the supporters of the Dragões.

YES-ZEE – Italian clothing brand YES-ZEE serves as a style partner to FC Porto.The partnership sees YES-ZEE provide casualwear dresses to the club’s players and staff and hold branding rights across the club’s physical and digital assets.