Scuderia Ferrari have roped in pan-European bank UniCredit as a Premium Partner on a multi-year deal.
The deal will see the two parties work together, with UniCredit creating various new banking opportunities for Ferrari fans and its own customers. The two will also work on various sustainability and inclusivity goals and aim to tackle educational poverty.
Benedetto Vigna, Ferrari CEO, commented:
“We are thrilled to embark on this exciting partnership with UniCredit, a bank that embodies the same spirit of innovation and excellence that defines our brand. Together with them, we will celebrate our heritage and continue to redefine the limits of possible in racing and financial worlds. This collaboration represents a further commitment to our clients, fans, and communities, ensuring they are at the heart of every initiative. United, we look forward to a future filled with passion and performance.“
Andrea Orcel, UniCredit Group CEO, added:
“UniCredit is extremely proud to launch this landmark partnership with a fellow Italian brand that respects its proud heritage, while looking globally and towards the future. Our multi-year partnership with Ferrari marks a new phase of collaboration, building a bridge between the worlds of finance and racing based on a strongly held, shared commitment: towards delivering our best for people in the right way. Working together, we will provide high-performance financial solutions that empower our clients and communities to progress, and ensure that Ferrari’s fans can get as close to the action as possible.“
Also read: Scuderia Ferrari Sponsors 2024
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