The Fédération Internationale de l’Automobile (FIA) has announced a new partnership with experiences marketplace Viator, as a Global Partner of FIA’s One Road Programme. One-Road is a FIA-led loyalty programme.
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Jacob Bangsgaard, Secretary General for Automobile Mobility and Tourism, FIA, commented,
“With Viator joining as a global partner, the FIA-led One Road programme reaches a new milestone and continues its positive development, offering more and more benefits to our participating Clubs and their members. I am glad to see that, thanks to Viator, they will be able to enjoy a multiple variety of travel experiences at a discounted price and I am convinced the partnership will bring even more value with more Clubs joining in the future.”
Sarah Dines, Chief Commercial Officer, Viator, added,
“We’re thrilled to partner with the FIA. The partnership gets Viator operators in front of more travellers, while offering the FIA Club members access to the world’s best and biggest catalogue of experiences.”