Football News Football Sponsorships

FIFA extends Mengniu partnership

Staff Staff

FIFA has announced a partnership extension with Chinese dairy firm Mengniu.

As per the extension, Mengniu will sponsor the three upcoming World Cups after the ongoing Women’s World Cup, which will be the 2026 and men’s 2030 World Cups and the 2027 Women’s World Cup.

The partnership will entail “comprehensive brand promotions and marketing activities”.

Also read: FIFA Women’s World Cup 2023 Sponsors

Romy Gai, Chief Business Officer at FIFA, said:

Mengniu is a world-class dairy brand that provides vital support for people’s health through its nutritious and delicious products. In recent years, Mengniu has also been committed to promoting the development of global sports. We look forward to rejoining forces with Mengniu and delivering even more exciting football spectacles to fans worldwide at FIFA’s upcoming flagship tournaments for both women and men.

Jeffrey Lu, Chief Executive and Executive Director at Mengniu, said:

The FIFA Women’s World Cup and FIFA World Cup will continue to serve as important platforms to showcase Chinese brands to the world. Alongside FIFA, Mengniu will always uphold its original vision of ‘a little bit of nutrition to bloom every life’ by sowing football dreams with high-quality dairy products, nurturing people’s love for a healthy lifestyle, and bringing more health and happiness to consumers on and off the pitch.

FIFA extends Mengniu partnership
Share this article
Staff

Staff

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Mata invests in San Diego FC

Mata invests in San Diego FC

New investment for former Spanish star Spanish footballer Juan Mata has been revealed as an investor in Major League Soccers' new team, San Diego FC. Mata will join as a...

NBA extends Warner Bros. Discovery partnership

NBA extends Warner Bros. Discovery partnership

Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension with Warner Bros. Discovery to further strengthen and extend their media partnership. The partnership extension...

Pep Guardiola signs contract extension at Manchester City 

Pep Guardiola signs contract extension at Manchester City 

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to the season, there was reasonable doubt that the legendary manager, Pep Guardiola might leave Etihad...