South Korean automobile manufacturer Kia has teamed up with the FIFA U-17 Women’s World Cup India 2022, thus becoming the Official Automotive Partner of the tournament.
The agreement will see Kia provide the tournament with 68 vehicles, which will include 30 Kia Carens, 20 Kia Carnivals and 18 Kia Seltos. All the vehicles provided by Kia will be used for the transportation of the national teams, referees, match officials, delegates and other VIPs during the tournament. Kia will also be providing 24-hour roadside assistance to FIFA.
Tae-Jin Park, Managing Director & CEO, Kia India, commented:
“We are extremely proud to be associated with FIFA U-17 Women’s World Cup India 2022 as the official automotive partner. With the rising popularity of football in India, this partnership made a natural fit here. FIFA tournaments are followed by millions of football fans worldwide and associating with such platforms allows us to reach out to Kia enthusiasts on a large scale.
“Kia and FIFA have been long-term partners and being a part of this event in India has been an absolute privilege. With a passion for sports, Kia India is committed to support such global tournaments by offering its world-class products that cater to the mobility needs of one and all.”
Jaime Yarza, Director of Tournaments at FIFA, added:
“Kia has been a trusted partner of FIFA since a very long time, and we are excited to team up with them once again for the U-17 Women’s World Cup India 2022. We are confident that this partnership with Kia will help both reach out to a wider audience and take football closer to its fans worldwide.“
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