FIFA joins hands with YouTube for World Cup 2026

FIFA has announced a new partnership with YouTube which will see the video-sharing platform become a Preferred Platform for the upcoming FIFA World Cup 2026. The partnership will see YouTube become an Official Media Partner of the World Cup and give them more chances to have expanded coverage of the tournament. YouTube will gain rights to publish extended highlights, behind-the-scenes footage, Shorts and video-on-demand content and for the first-time ever in the history of the World  Cup, will have the option to live stream the first 10 minutes of each game and also fully stream select games on their platform. 

FIFA will also provide a host of YouTube creators access to the World Cup where they can work on human stories, tactical breakdowns and behind-the-scenes action. 

Mattias Grafström, Secretary General, FIFA, commented,

“FIFA is delighted to welcome YouTube as a Preferred Platform for the FIFA World Cup 2026. By spotlighting FIFA’s premium content and unlocking new opportunities for Media Partners and creators, this agreement will engage global fans in ways never seen before. As the world’s attention turns to the action in Canada, Mexico and the United States, this collaboration with YouTube reinforces our ambition to maximise the tournament’s impact across the ever-evolving media landscape, offering fans everywhere easy access to an immersive view of the biggest single-sport event in history.”

Justin Connolly, VP and Global Head of Media & Sports, said,

“YouTube is focused on delivering a global, fan-centric, interactive approach to sports entertainment, and we are proud to be a preferred platform for the FIFA World Cup 2026. By providing official media partners and creators with premium content and unparalleled access, we’re delivering a comprehensive experience for fans and partners alike. Whether you’re a hardcore or a casual fan, this partnership will help usher in the next generation of fans while showcasing that no other platform unites the world around major moments like YouTube.”