Formula E partners with MrBeast's Feastables

Formula E has announced a partnership with media personality and businessman MrBeast’s snacking brand Feastables.

Feastables thus becomes the Official Snacking Provider of the electric motor-racing series. The partnership will include activations across Formula E’s digital platforms, live events, and retail integrations.

The partnership will also entail Feastables offering product sampling at selected races, event branding, content collaborations, and various fan experience activities. The two parties will additionally work together on their sustainability goals.

Tiziana Di Gioia, Chief Revenue Officer, Formula E, commented:

“We’re excited to welcome Feastables into the Formula E family. This is more than a partnership – it’s a shared ambition to connect with a new generation through content, culture, and purpose. Together, we’re creating bold, original experiences for fans while driving meaningful commercial impact for both brands.“

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Ellie Norman, Chief Marketing Officer, Formula E, said:

“Our ambition is to be the defining motorsport for youth culture. Partnering with the MrBeast franchise allows Formula E to tap into one of the most powerful digital ecosystems in the world, driving global reach, cultural relevance, and direct access to the next generation of fans. We look forward to working closely with Jimmy and the team to create fan moments that promote both Feastables and our championship in ways that feel both new and exciting.“

Jeff Housenbold, CEO of Beast Industries, stated:

“We are constantly looking for ways to improve the MrBeast experience and highlighting the important work we’re doing at Feastables – Formula E and the team behind it share our commitment to creating unforgettable experiences that connect with global audiences while making things better for our planet and its people in the process.“

MrBeast (James Stephen “Jimmy” Donaldson), Feastables Founder, added:

“Formula E is the future of motorsport and shares our vision at Feastables of taking on the world’s biggest and most immediate challenges, whether it’s our mission to source chocolate ethically and get kids out of cocoa fields and into classrooms, or their commitment to sustainability in motor racing. I’m very excited for what we’re going to achieve together, especially for our fans – this is a fun one.“