Formula One has announced a two-year extension to its partnership with Italian beverage brand Ferrari Trento. The partnership will see the Italian brand continue on as the Official Supplier of Sparkling Wine for post-race celebrations till 2025. The two parties first partnered in 2021.
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Brandon Snow, Managing Director of F1, commented:
“We are thrilled to announce that Ferrari Trento is extending its partnership with F1 for another two years.
“It is a huge testament to all those involved to be announcing such an exciting extension after just one full season into the partnership and we are very excited to continue to have them present at every podium until 2025.“
Matteo Lunelli, president of Ferrari Trento, stated:
“When we announced this partnership in 2021, we talked about it not only being a great achievement, but also a starting point. Today, just a year later, we can confirm that this partnership has revealed itself to be an incredible opportunity for communicating our values to a vast and enthusiastic audience all over the world.
“Exactly 120 years after the foundation of Ferrari Trento, we are proud that our sparkling wines are increasingly present on the global stage and that they have become part and parcel of the excitement and entertainment that F1 provides.“
Aside from providing Formula One with its products, Ferrari Trento has also launched various initiatives to improve its global visibility through Formula One. The Italian brand has launched limited-edition F1-themed bottles and has also signed podium bottles that have been auctioned for charity.
One bottle from the 2022 British Grand Prix podium celebrations will be signed and sold, with the money being raised to support the Red Cross’ efforts in Ukraine.
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