This article contains information about the organisations acting as the official sponsors and partners of the 2025 FIA Formula One World Championship.
Formula One 2025: Global Partners
LVMH
In October 2024, Formula One and French luxury goods company Louis Vuitton Moët Hennessy (LVMH) announced a ten-year partnership.
The deal covers several of LVMH’s iconic brands, including Louis Vuitton, Moët Hennessy, and TAG Heuer. LVMH participates in F1 weekends, enjoying trackside branding at races, which is a first for LVMH.
Pirelli
Pirelli has been Formula One’s Global Tyre Supplier since 2011, when it replaced Bridgestone. The partnership sees Pirelli provide all F1 teams with tyres throughout the race calendar.
In October 2023, Pirelli announced a four-year extension to its partnership with Formula One to continue as its exclusive tyre supplier until 2027, with the option to extend for an additional year.
As per the deal, Pirelli provides a range of tyres to Formula 1, including slick, intermediate, and full wet tyres. Pirelli also provides a set of technicians to support all F1 teams during each Grand Prix.
Aramco
In March 2020, Formula One signed a long-term global sponsorship deal with Saudi integrated oil and gas company Aramco.
The partnership sees Formula One work with Aramco to identify different ways to help the advancement of sustainable fuels, enhanced engine efficiencies, and emerging mobility technology. Most races on the F1 calendar have Aramco trackside branding, with the company also enjoying broadcast integration on digital F1 channels.
Heineken
In June 2016, Dutch beer giant Heineken announced a multi-year partnership with Formula One, coming on board as a Global Sponsor. In May 2023, Formula One extended the partnership with Heineken in a multi-year deal.
The partnership sees Heineken act as the title sponsor for several F1 races, enjoy trackside branding, and serve as F1’s Official Global Beer Partner. Heineken leverages F1’s global platform to encourage responsible consumption and promote its premium zero-alcohol offering, the Heineken 0.0.
In the past, Heineken has collaborated with F1 over the “When You Drive, Never Drink” campaign, committing to invest 10% of its entire media budget towards responsible consumption.
AWS
Amazon Web Services (AWS), a provider of cloud computing solutions, signed a multi-year partnership agreement with Formula One in June 2018.
AWS currently acts as F1’s Official Cloud and Machine Learning Provider, providing it with data to enhance race strategies, data tracking systems, and digital broadcasts through a wide variety of its services, including Amazon SageMaker and AWS Lambda.
Qatar Airways
Qatar Airways became the Global Airline Partner of Formula One in February 2023.
The multi-year deal also sees Qatar Airways act as the title sponsor of the Qatar Grand Prix, the Hungarian Grand Prix, and the Emilia Romagna Grand Prix, while also enjoying trackside and digital branding during race weekends.
The deal also sees Qatar Airways provide F1 fans with exclusive travel packages.
Lenovo
In September 2024, Formula One extended its partnership with Chinese tech company Lenovo, elevating its status to Global Partner in a multi-year deal kicking off in 2025.
As part of the deal, Motorola, a Lenovo subsidiary, is to act as F1’s Global Smartphone Partner, offering its technology, devices, and solutions to support and enhance the F1 experience—both on-track and remote. Additionally, Lenovo is to act as the title sponsor of two Grands Prix per season.
Moreover, both Lenovo and Motorola enjoy trackside branding rights as per the agreement.
DHL
DHL has been a Global Partner of Formula One since 2004.
As the Official Logistics Partner of F1, DHL not only helps with transporting transmission technology, equipment, cars, and fuel for the racing teams, it also enjoys prominent on-track branding. Additionally, DHL sponsors the Fastest Lap and Fastest Pit Stop awards at all Grands Prix.
The partnership also promotes Formula One’s “Net Zero 2030” target, which is aimed at reducing logistics-related carbon emissions by finding innovative solutions for sustainability.
DHL renewed its partnership with Formula One in February 2024, signing a multi-year renewal agreement to become F1’s longest-standing Global Partner.
MSC Cruises
In March 2022, Formula One unveiled MSC Cruises, one of the fastest growing and largest cruise brands worldwide, as a Global Partner and the Official Cruise Partner following a multi-year agreement.
In May 2023, the partnership between Formula One and MSC Cruises was extended until the end of the 2026 season.
The partnership sees Formula One use MSC Cruises’ technologically-advanced ships port-side during specific Grand Prix weekends. The two parties also work towards sustainable and net-zero-carbon goals.
Crypto.com
The Singapore-based cryptocurrency exchange platform was announced as a Global Partner of the Formula One Sprint series in June 2021. Crypto.com also became the Official Cryptocurrency Sponsor and NFT Partner of Formula One.
In December 2024, a multi-year renewal was announced by Formula One, extending the partnership till the end of the 2030 season.
The partnership sees Crypto.com use the F1 platform to educate people regarding the benefits of cryptocurrency. Crypto.com also enjoys trackside branding at all F1 races.
Salesforce
In April 2022, Formula One announced a five-year partnership with Salesforce, a global leader in customer relationship management solutions.
The partnership sees Formula One use Salesforce tech and products to develop and grow fan engagement whilst creating various fan experiences. Salesforce, which already has net-zero carbon emissions, also works towards helping Formula One achieve its net-zero goals.
Formula One 2025: Official Partners
Louis Vuitton
Part of the LVMH portfolio, Louis Vuitton acts as an Official Partner of Formula One.
The partnership entails Louis Vuitton acting as the title sponsor of the 2025 Australian Grand Prix, while also featuring in the opening ceremony and on the podium, where Louis Vuitton Trophy Trunks are to be presented to the top three drivers. The new Trophy Trunks, covered in the Louis Vuitton monogram, are set to be emblazoned with the iconic “V” in a different colour scheme for each race.
TAG Heuer
In January 2025, TAG Heuer returned as the Official Timekeeper for F1, with the ten-year deal starting with the 2025 season. The Swiss luxury watchmaker is also part of the LVMH brand.
As the Official Timekeeper of F1, TAG Heuer is set to have a significant presence both on and off the track through trackside branding and Fan Zone and Paddock Club activations along with rights to showcase new product ranges.
Moët Hennessy
LVMH-owned Moët Hennessy is also an official partner of Formula One.
This partnership, starting with the 2025 season, entails combining brand exposure with hospitality, travel, and entertainment, with Moët & Chandon returning as the Official champagne of Formula One.
American Express
In October 2024, Formula One announced a multi-year partnership with American Express.
As per the deal, F1 and Amex collaborate on improving fan experiences at select Grands Prix throughout the year. Amex cardholders have access to a range of benefits and perks, including Amex Presale, Paddock Club, and Grandstand tickets. American Express also hosts business customers and partners through select hospitality offerings.
Santander
In September 2024, Spanish bank Santander announced a multi-year partnership with Formula One.
The partnership entails Santander acting as Formula One’s Official Retail Banking Partner starting with the 2025 season, gaining in the process trackside branding across several Grands Prix.
Allwyn
In February 2025, Formula One announced global lottery operator Allwyn as an Official Partner in a multi-year deal.
The partnership is aimed at growing audiences for both organisations, while also encouraging responsible gaming.
Globant
Globant, a global consultancy and digital services provider, signed a multi-year deal to become an Official Partner of Formula One in May 2024.
The deal sees Formula One use Globant tech to create once-in-a-lifetime moments both on and off the track for fans attending the races. Globant also enjoys branding presence at the races, including Pit Lane Gantry signage and physical trackside branding.
Las Vegas
In July 2024, the Las Vegas Convention and Visitors Authority (LVCVA) became an Official Partner of Formula One.
The LVCVA is the official destination marketing organisation that promotes tourism, conventions, meetings, and special events in Las Vegas.
The partnership, currently set to run until the end of the 2025 season, entails the LVCVA utilising F1’s global platform to grow Las Vegas tourism and engaging with fans at select Grands Prix.
Paramount+
In April 2023, Formula One announced a multi-year partnership with subscription-based streaming service Paramount+, which came on board as an Official Partner.
The deal puts Paramount+ branding across various race weekends. The platform also enjoys physical trackside signage and digital sponsorships, with the two parties providing fans with various engagement opportunities, including content series.
Liqui Moly
German lubricants manufacturer Liqui Moly signed a multi-year partnership agreement with Formula One in March 2019.
As per the deal, Liqui Moly enjoys expanded trackside branding rights throughout the F1 season.
Liqui Moly and F1 extended their partnership in March 2023, which included more physical trackside signage along with virtual branding at race weekends.
Nestlé
In November 2024, Nestlé signed a partnership agreement with Formula One, which made KitKat the Official Chocolate Bar of Formula One.
This multi-year partnership, considered to be Nestlé’s biggest global partnership deal, entails consumer activations, promotional prizes (such as tickets and merchandise), and interactive fan zones at select Grands Prix, as well as trackside branding and content.
Belvedere
In March 2025, Belvedere, a Moët Hennessy luxury spirit, was announced as Formula One’s first-ever Official Vodka Partner.
The partnership kicks off with the season-opening Australian Grand Prix, where Belvedere is to host the Official After Party. Going forward, Belvedere Vodka is to be presented at the hospitality spaces throughout the season, including the Paddock Club and F1 Garage.
Formula One 2025: Regional Partner
McDonald’s
In March 2024, McDonald’s signed a multi-year partnership agreement with Formula One to become a Regional Partner in Latin America.
As per the deal, McDonald’s works on various fan activities to deliver personalised experiences to the F1 fans that go beyond the race day.
Formula One 2025: Official Providers
BBS Japan
BBS Japan, owned by Maeda Kosen Company, signed a multi-year partnership agreement with Formula One in January 2022.
The agreement sees BBS supply wheels and rims to all F1 teams.
However, with F1 teams set to choose their own rim suppliers, BBS could lose its exclusive contract going into the 2026 F1 season.
Tata Communications
In March 2022, Tata Communications was announced as the Official Broadcast Connectivity Provider of Formula One following a multi-year agreement.
The partnership entails the Mumbai-based company delivering and enhancing world-class, technologically-advanced experience for the F1 fans worldwide.
PUMA
PUMA signed a multi-year deal with Formula One in May 2023, coming on board as an Official Provider.
The partnership sees PUMA produce F1-licensed apparel, footwear, and accessories as well as exclusively sell F1 and team merchandise at select Grands Prix. PUMA also creates fan wear collections and uniforms for Formula One personnel.
Aggreko
In August 2024, Formula One announced a partnership with temporary power solutions provider Aggreko, which came on board as an Official Provider to deliver innovative low-carbon energy generation systems to fulfil its goal of Net Zero 2030.
In 2023, F1 and Aggreko collaborated to run a trial at that year’s Austrian Grand Prix, which resulted in a reduction of carbon emissions by over 90% in the Paddock, Pit Lane, and broadcast areas. Starting with the 2025 season, a similar system is to be used during the European races.
Formula One 2025: Other Partners
Playseat
In April 2024, Formula One announced a multi-year partnership with Playseat, a manufacturer of racing simulators.
As part of the deal, Playseat creates F1-licensed products for gamers and sim racers, offering an innovative and realistic F1 racing experience in a virtual environment.
LEGO Group
In September 2024, Formula One signed a multi-year partnership with the LEGO Group, launching F1-inspired LEGO products like LEGO DUPLO sets for pre-school kids and brick sets for children and adults.
As per the deal, the two parties have collaborated to create LEGO brick sets for all ten F1 teams, offering LEGO DUPLO, LEGO CITY, LEGO Speed Champions, and LEGO Collectibles sets for builders.
Mattel
In October 2024, Formula One announced a multi-year global licensing agreement with Mattel, with the aim to create “F1-themed Hot Wheels”.
The full “F1 x Hot Wheels” edition, launching in 2025, is to feature cars from the original F1 grid, including products designed to connect with the younger F1 audience. The deal also entails F1 integrating the Hot Wheels brand into the Grands Prix and host several fan experiences at select events.
Gulf Air
In February 2025, Formula One announced a multi-year renewal with the flag carrier of the Kingdom of Bahrain, Gulf Air.
The renewal ensures that Gulf Air remains the Title Partner of the Bahrain Grand Prix until its 2027 edition. Gulf Air has been a partner of the Bahrain GP since the inaugural race 21 years ago, which is the longest-running partnership for any title partner.
The 2025 Bahrain Grand Prix is scheduled to be held on April 13, being the fourth race of the season after the Australian, Chinese, and Japanese Grands Prix.
ALT Sports Data
In March 2025, Formula One roped in ALT Sports Data as its official betting data supplier. ALT Sports Data operates in the trading and consumer data space for action and emerging sports, and the deal is aimed at enhancing and increasing “engagement and growth in the Formula One betting ecosystem”.
As per the agreement, ALT Sports Data is to work with F1 to create betting-focused real-time predictive analytics, as well as proprietary data and priced odds solutions for the betting industry.
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