This article contains information about the organisations acting as official sponsors and partners of the French Open (Roland-Garros), enjoying a strong branding presence across the tournament’s assets for its 2025 edition.
Main Partner
BNP Paribas
The Banque Nationale de Paris (BNP), a Paris-headquartered international banking group, became an official sponsor of the French Open in 1973, when it was asked by the Fédération Française de Tennis (FFT) to finance the construction of the centre court box seats at the Stade Roland Garros.
Since then, BNP has become a staple in the world of tennis and has in place sponsorship deals for high-end tennis events as well as grassroots initiatives all over the world. Its partnership with the French Open was last extended in February 2017.
BNP is also the official presenter of the Roland-Garros eSeries.
Premium Partners
Emirates
The Dubai-headquartered flag carrier airline of the UAE became the Official Airline of the tournament in 2013, before expanding on that deal to also become a Premium Partner in 2017.
The deal grants Emirates branding rights across the Stade Roland Garros’ Philippe-Chatrier centre court, the Suzanne-Lenglen court, and the Simonne-Mathieu court.
In May 2023, the airline renewed its commitment as the Premium Partner of the Grand Slam until 2027.
Lacoste
The Paris-headquartered clothing, footwear, sportswear, eyewear, leather goods, perfume, towels, and watches brand has had a long association with the French Open. René Lacoste, one of the company’s co-founders, won the tournament in 1929, while the company itself has been a sponsor of the Grand Slam since 1971.
As per the current agreement, Lacoste provides uniforms for the tournament officials and also creates co-branded merchandise.
In June 2024, Lacoste signed an extension agreement to remain a premium partner of the French Open as well as an Official Partner of the French Tennis Federation until 2030.
Renault
The Boulogne-Billancourt-headquartered French automobile manufacturer was confirmed as a Premium Partner of the French Open in April 2022 in a deal kicking off with the start of the tournament’s 2022 edition and set to run until its 2026 edition.
Renault replaced Peugeot, which had been associated with the French Grand Slam since 1984 but ended its deal with the tournament after its 2021 edition.
As per the deal, which is worth between €5 million and €7 million per annum, Renault’s branding features on the five main courts of the French Open throughout the event. The deal also entails on-site promotion of Renault’s electric and hybrid vehicles, with the company supplying a fleet its vehicles to the tournament organisers.
Rolex
The Geneva-headquartered Swiss luxury watchmaker was announced as a Premium Partner and the Official Watch of the French Open in November 2019.
Rolex replaced fellow Swiss watchmaker Longines, after the latter decided to end its 11-year partnership with the tournament.
Rolex has a strong association with the French Tennis Federation, which has also led to it being the title sponsor of the (Rolex) Paris Masters and having significant branding presence at the French Open.
Official Partners
ALL
French hospitality company Accor’s lifestyle loyalty programme, Accor Live Limitless (ALL), offers various benefits to members, including discounted access to hotels and experiences.
Issy-les-Moulineaux-headquartered Accor has been an official French Open sponsor since March 2015.
The deal grants Accor on-site branding rights for ALL. Also, Sofitel, Accor’s Paris-based chain of luxury hotels and resorts, offers concierge service across the Partners’ Village as well as the Players Lounge.
ENGIE
Headquartered in La Défense, French electric utility company ENGIE has been the French Open’s Official Energy and Sustainability Partner since 2011, providing energy-efficient appliances, solutions, and maintenance services throughout the tournament, while also helping the FFT reduce its carbon footprint.
The services provided by ENGIE include the management of air conditioning, ventilation, and auto-refrigeration systems. ENGIE’s partnership with Roland-Garros also showcases innovation, sustainable models, and solidarity projects supported by the ENGIE Foundation. It also deploys flexible photovoltaic films via its industrial partner Heliatek (a European manufacturer of organic photovoltaic films) to provide various areas of the venue with zero-carbon electricity.
Haier
The Chinese multinational home appliance company joined the French Open portfolio as an Official Partner ahead of its 2023 edition.
As per the agreement, Haier benefits from extensive visibility on the “netboxes” on the six major Stade Roland Garros courts. Haier also has a spot in the Partners’ Village, where it is allowed to host its clientele during the competition.
In March 2024, Haier announced the renewal of its global partnership deals with the ATP Tour and the French Open, as per which it will remain an Official Partner of Roland-Garros until the conclusion of its 2025 edition.
Infosys
The Bengaluru-headquartered Indian IT consulting firm has served as the Official Digital Innovation Partner to the French Open since its 2019 edition.
The deal sees Infosys provide the tournament with analytics for its broadcast package along with innovative solutions, employing AI-driven tech to enhance the overall fan experience.
In March 2022, the two parties renewed their partnership in a five-year agreement that entailed Infosys remaining the French Open’s Official Digital Innovation Partner until the end of its 2026 edition. In the press release confirming the extension, Infosys stated that it would be “doubling down” on the work it already carried out in collaboration with the tournament, while also exploring new avenues, like integration of the French Open into the metaverse and enabling children in France to experience STEM education via tennis.
Mastercard
The New York–headquartered financial services corporation has been an official French Open sponsor since May 2013.
Apart from providing financial solutions throughout the event, the deal also sees MasterCard offer exclusive experiences to tourists throughout Paris, while also offering its own customers exclusive privileges and offers.
Perrier
The Vergèze-sourced French bottled mineral water brand has been an Official Partner and mineral water provider to the French Open since 1978.
The two parties last renewed their partnership officially in May 2019.
Wilson Sporting Goods
The Chicago-headquartered American sports equipment manufacturer was announced as the official ball and stringing partner of the tournament in November 2019 on the back of an initial five-year agreement that would kick off with the 2020 French Open.
As per the deal, Wilson provides match balls and stringing support throughout the event and holds the right to produce French Open–branded merchandise.
For the 2025 French Open, Wilson is to offer a wide range of new products—in-store, online, and at its revamped retail spaces on the grounds at Roland-Garros. It is also set to debut its latest Roland-Garros collection of rackets and accessories, including exclusive colourways of “Blade 98 V9” and “Clash 100 V3” as well as the special edition “Session de Soirée Shift 99 V1″.
Official Suppliers
Adecco
The Zürich-headquartered Swiss Fortune Global 500 company has been an Official Supplier of HR and temporary staffing services to the French Open for over two decades.
Adecco has been a sponsor of the wheelchair tennis competition, which features two draws of 16 players. Additionally, it has in place other partnerships and sponsorships with the tournament, including providing behind-the-scenes access and insights.
Hespéride
The French furniture designer and manufacturer is the sole Official Furniture Supplier to the French Open throughout its venues for the duration of the tournament.
ISDIN
Founded in 1975 and headquartered in Barcelona, Spain, ISDIN is a European dermatological brand.
In April 2024, the skincare products manufacturer was announced as the Official Sunscreen Partner of the French Open. It remains listed on the official French Open website as an Official Supplier.
JCDecaux
The Neuilly-sur-Seine-headquartered advertising corporation has been an Official Supplier to the French Open for over three decades.
JCDecaux provides the tournament with bus shelters, signage, advertising, and digital solutions. It also holds the right to feature images from the tournament across its advertising spaces, while also retaining a dedicated space in the Roland Garros Village.
Lavazza
The Turin-headquartered Italian coffee products brand has been an Official Supplier to the French Open since April 2015.
The deal puts Lavazza’s coffee machines across the tournament’s many venues and grants the company space for branding and product-tasting.
The current deal between the two parties is set to run until the end of the 2025 French Open.
Magnum
Capitalising on its long-running partnership with British consumer goods company Unilever, the French Open has had Belgian chocolate brand Magnum on board as an Official Supplier and distributor of ice cream since January 2018.
In June 2021, the Unilever-owned ice cream brand renewed its partnership with the French Open until 2023. Although there hasn’t been an announcement regarding another extension since, Magnum remains listed on the official French Open website as an Official Supplier.
Moët Hennessy
Moët Hennessy is a liquor company comprising Champagne brand Moët & Chandon and Cognac brand Hennessy. It is part of the Paris-headquartered French multinational corporation LVMH Moët Hennessy Louis Vuitton.
Moët Hennessy is the Official Supplier of liquor throughout the French Open, with Moët & Chandon serving as the tournament’s Official Champagne and provided to the winners, VIP guests, and Champagne bars at Roland-Garros.
Orange
The Paris-headquartered French telecom company has been an official supplier and innovation partner of the French Open for over two decades.
Each year, Orange builds on the previous year’s work and offers latest technological solutions to provide tennis fans an immersive digital experience.
Potel et Chabot
The Parisian catering services provider has been an Official Supplier to the French Open since May 2016, although the association between the two dates back to the 1980s.
Stella Artois
Stella Artois is a pilsner beer, first brewed in 1926 by Brouwerij Artois in Leuven, Belgium. It is owned by Interbrew International BV, a subsidiary of the world’s largest brewer, Anheuser-Busch InBev.
Ahead of the 2024 Roland-Garros, Stella Artois signed a partnership agreement with the tournament organisers, which entailed standalone Stella Artois beverage walls being located next to the Fond des Princes terrace as well as north of the Simonne-Mathieu court.
Leave a Reply