French professional football club Paris Saint-Germain (PSG) have renewed their Regional Partnership agreement with Chinese vape brand Geekvape.
The Shenzhen, China-based vape brand was announced as a Regional Partner of the club in July 2021.
Apart from branding rights across PSG assets, the deal entails for Geekvape collaboration over ad campaigns and co-branded products in authorised countries.
Commenting on the association, CEO of Geekvape Technology Allen Yang said:
“I am delighted that our partnership was so successful last year, and it is an honor to carry on the spirit of healthy sport with Paris Saint-Germain, in the new year, in keeping with our mutual pursuit of excellence and elegance for a great new and exciting season.
“By forming alliances with one of the world’s most successful and greatest football club, Geekvape is expanding the scope of sports marketing and driving the vape industry towards new heights. Geekvape intends to capitalize on the enormous popularity of football as a sport in order to spread the love of sport and the concept of health to people throughout the globe.”
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