Grand Slam Track, the global professional track league conceived by former Olympic champion Michael Johnson, has announced a partnership with Stats Perform, which comes on board as the Exclusive Global Data, Betting Rights Distributor, and Integrity Partner of the league.
As per the agreement, Stats Perform will work with Grand Slam Track athletes, partners, and stakeholders and educate them on data development and the betting ecosystem.
Carl Mergele, CEO, Stats Perform, said:
“MJ and the Grand Slam Track team have created something with astonishing entertainment and commercial potential for men’s and women’s track athletics, built upon his decades of unique experience on all sides of the spectrum, as a racer, as a media professional, and as an entrepreneur. Everyone at Stats Perform is honored to have been selected as Grand Slam Track’s exclusive data and betting streaming rights provider. We are excited to help them realise their vision of lifting the stories and personalities of track racing to their rightful positions in the hearts and minds of fans and bettors globally.“
Michael Johnson said:
“We’re delighted to partner with a world leader like Stats Perform to help us bring track to more fans across the globe. We look forward to setting a new standard for our sport with Stats Perform’s extensive network of trusted media and betting partners, eye-opening technology, and their true passion for the power of sport to unify and entertain. After helping leagues like the Premier League, WTA, La Liga and more build their audiences, we’re excited for them to do the same with Grand Slam Track.“
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