Aditya ChaudhuriAmerican Formula One team Haas have announced a new partnership with California-based premium lifestyle performance apparel brand TravisMathew, which will join as the team’s Official Travel Kit and Luggage Supplier.
The partnership will see TravisMathew provide the American team with travel necessities, including:
- Lifestyle apparel, inclusive of items from TravisMathew’s Cloud Collection and more
- TravisMathew footwear including The Daily Shoe and The Phenom
- TravisMathew-branded luggage and backpacks
The partnership will kick off at the pre-season testing in Bahrain, where the California brand will provide the team with apparel and luggage.
Leif Sunderland, CMO, TravisMathew, said:
“We’re thrilled to be entering into this partnership with the MoneyGram Haas F1 Team as we set our sights on expansion across EMEA. The FIA Formula 1 World Championship offers an amazing canvas for us to introduce the TravisMathew brand to new consumers across the Atlantic. At TravisMathew, we always try to look for new ways to showcase our versatile apparel and accessories and couldn’t think of a better team to represent us than the MoneyGram Haas F1 Team. We are proud to know that the team will be travelling the globe in the utmost comfort and style each week of the season.“
Guenther Steiner, Team Principal of MoneyGram Haas F1 Team, added:
“I’m delighted we’ve partnered with TravisMathew to meet our travel kit and luggage needs. Obviously it’s great to add another American brand to our partner portfolio but more importantly, it’s great that as a team we’ll be travelling the world this season fully outfitted in products known for their trusted quality, style and comfort.
“Our travel kit has to perform, especially with the demands of a 23-race calendar, and I know it’s important to our team members to look and feel good when travelling from race to race. TravisMathew has exceeded the brief in terms of meeting our needs and we’re proud to have them as part of the team moving forward.”
