Football News

Heineken and UEFA renew partnership

Aditya Chaudhuri Aditya Chaudhuri

UEFA has announced a partnership extension with Dutch brewer Heineken, with their association now set to last till 2027, as part of the European football-governing body’s 2024–2027 commercial cycle.

By continuing on till 2027, the UEFA-Heineken partnership will reach its 33rd year.

Heineken will continue to sponsor the UEFA Champions League, the UEFA Europa League, the UEFA Europa Conference League, and the UEFA Super Cup. It will also continue to present the UEFA Champions League trophy tour.

Heineken will also work with UEFA on various marketing campaigns, while also sponsoring the UEFA Women’s Champions League and the UEFA Women’s Euro. 

Aleksander ?eferin, President of UEFA, commented:

We are delighted to extend our partnership with Heineken, a company with such a well-established heritage in the world of sports. This new multi-year deal pinnacles an extraordinary relationship between two long-standing allies, lasting over a quarter of a century. Just like football and beer, our collaboration is a perfect match.”

Dolf van den Brink, CEO at HEINEKEN, added:

Football and beer have a special power to bring people together and create unforgettable social moments. That’s why we are thrilled to extend our sponsorship of the UEFA Champions League until 2027 as the competition takes on an exciting new format. This change means more matches and more opportunities to bring fans together and create incredible memories for supporters around the world.

Heineken and UEFA renew partnership
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

UEFA Champions League 2024/25 Gameweek 4 Review Part-1

UEFA Champions League 2024/25 Gameweek 4 Review

In this article, we take a look at all the action from Gameweek 4 of the 2024/25 UEFA Champions League (UCL).  ŠK Slovan Bratislava 1-4 GNK Dinamo Zagreb  Dinamo Zagreb...

English Premier League 2024/25 Gameweek 10 Review

Premier League 2024/25: Gameweek 10 Recap

Here is how Gameweek 10 of the 2024/25 Premier League season panned out. All 10 games overviewed by Neha Johri.

Borussia Dortmund Sponsors 2024-25

Borussia Dortmund Sponsors 2024-25

This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Borussia Dortmund (BVB) as their...