Hisense, a Chinese multinational company that specialises in consumer electronics and home appliances, has announced the appointment of Ravindra Jadeja as a brand ambassador for its television, AC and refrigerator categories.
Following the deal, Jadeja is set to become the company’s first ambassador in the Indian market.
With this announcement, Hisense is also rolling out its latest marketing campaign titled “Perfecting the perfection”, with Jadeja making its first appearance with Hisense products. In this consumer engagement programme, participants stand a chance to win a 4K Hisense Smart TV.
The collaboration between Hisense and Jadeja is a strategic move by Hisense to strengthen its presence in the Indian market. The brand is set to roll out a new range of TVs in the lead up to the ICC Cricket World Cup.
Commenting on the collaboration, Pranab Mohanty, CEO of Hisense India, said:
“We are thrilled to welcome Ravindra Jadeja into the Hisense family as our brand ambassador for the Television, AC, and Refrigerator categories. This announcement is strategically timed with the cricket world cup starting in India soon and his exceptional skills, both on and off the cricket field, make him the perfect embodiment of our brand’s values. We believe that his association with Hisense will resonate with our young and aspirational consumers. Our deep understanding of the market underscores our commitment to reaching the very heart of Indian consumers, where their passion points lie, and we are determined to create a profound impact in their minds.“
Ravindra Jadeja, expressing his views about the collaboration, said:
“I am honoured to be brand ambassador of Hisense, a brand that shares my passion for excellence and innovation to offer exceptional products and also is associated with some of the biggest & global sporting events across the world. Hisense’s diverse range of products mirrors my personality as an all-rounder in cricket. I look forward to being a part of the Hisense journey and connecting with the brand’s young and aspirational consumers.“