On January 5, 2023, ICICI Prudential Life Insurance, the life insurance division of ICICI, announced a partnership with T20 specialist batter Suryakumar Yadav of the Indian cricket team to introduce a new digital-first campaign called “360° Financial Protection with ICICI Prudential Life Insurance.”
The main idea of the ad is that ICICI Prudential Life Insurance provides a full range of protection solutions that offer all-around life insurance and 360-degree financial security in any emergency situation, along with trust, dependability, and consistency.
Mr. Manish Dubey, Chief Marketing Officer, ICICI Prudential Life Insurance, said:
“We are delighted to partner with Suryakumar Yadav. His commitment – both on and off the field – is admirable. SKY is an inspiration owing to his consistent form and dependability. He is a seamless fit with our brand which has always delivered on its promises and thereby has earned the trust of millions for over two decades.
Just like Mr. 360 degree, who has got every shot in the book, our offerings also cater to the customers’ diverse and evolving needs at every stage of life and provides a 360 degree financial protection.”
Speaking on the association, Mr. Suryakumar Yadav said:
“I’m pleased to partner with ICICI Prudential Life for their ‘360° Financial Protection’. I firmly believe that trust, dependability and consistency are key virtues for any individual. This is what I try to bring out in my life and game. I look forward to this association and hope together we can build this philosophy through this campaign.”