IPL 2026 Team Sponsors and Partners: Sunrisers Hyderabad (SRH)
This article contains information regarding the organisations enjoying a strong branding presence across the assets of the Sunrisers Hyderabad (SRH) as their official sponsors and partners for the 2026 Indian Premier League (IPL) season.
Title Sponsor
Shree Cement
As part of the deal, the brand’s logo will feature on the front of the SRH matchday and training jerseys. The aim of the collaboration is to increase brand visibility by leveraging the popularity of the IPL and the SRH team.
Principal Sponsor
BKT
In March 2022, Mumbai-based tyre manufacturer BKT (Balkrishna Industries Limited) was announced as the Official Tire Partner of the SunRisers.
The deal puts the BKT logo on the back of the SRH matchday jersey.
BKT Tires renewed its partnership with SRH in March 2026 for the year’s IPL season.
Kühl BLDC fans
As part of the deal, the Kühl brand logo will feature on the top right of the SRH matchday and training jerseys. The collaboration will also feature digital content and social media campaigns.
Lubi Pumps
Lubi Industries Pvt Ltd, a manufacturer of pumps, motors, valves and EV chargers, partnered with the SunRisers as a principal sponsor ahead of the 2025 IPL season.
The partnership was announced on 15 March 2025.
As part of the deal, the Lubi logo appears on the right sleeve of the SRH matchday and training shirts. The partnership has continued into the 2026 IPL season.
Official Partner
Jio
The Mumbai-based Indian telecom giant has maintained a sponsorship deal with SRH since the 2018 IPL season.
As per the deal, the Jio logo appears on the left sleeve of the SunRisers’ playing jersey.
Air Asia
In March 2025, Malaysian low-cost airline AirAsia announced its partnership with the SunRisers, coming on board as their official airline partner for the 2025 IPL season.
As part of the deal, the Air Asia brand logo will also feature on the right sleeve of the SRH matchday jersey.
The partnership has been renewed for the 2026 IPL season.
EcoLink
EcoLink is a lighting and electrical brand and through this collaboration, the brand will be looking to enhance their visibility to the millions of the IPL fans.
The agreement involves the EcoLink brand logo to feature on the side of the SRH caps and helmets.
8 PM
As part of the deal, the 8PM brand logo will feature on the matchday trousers of the SRH players.
Uber Bike
Uber Bike is a service offered by American multinational transport giant Uber in India for motorbike rides.
Earlier branded as Uber Moto, the brand had partnered with SRH last season.
The deal has been renewed for the 2026 IPL season, making Uber Moto as SRH’s official ride partner.
Budweiser 0.0
As per the deal, Budweiser 0.0 will launch team-specific brand campaigns and limited edition co-branded products to increase visibility in India.
Wrogn
The sportswear division of Virat Kohli’s fashion brand Wrogn replaced Jalandhar-headquartered sports equipment brand TYKA Sports as the official merchandise and lifestyle partner of the SRH ahead of IPL 2022.
In March 2026, SRH announced that Wrogn would remain their official merchandise partner for the 2026 IPL season and the brand logo will appear on the matchday and training trousers of the SRH squad.
City Union Bank
In March 2025, City Union Bank announced its partnership with the SunRisers Hyderabad for the 2025 IPL season, coming on board as the team’s official banking partner.
Apart from branding rights, the partnership also entails the bank issuing SRH-branded debit and credit cards, offering the team’s fans themed discounts and rewards.
The partnership has been renewed for the 2026 IPL season.
Bisleri
The collaboration is part of the “Drink It Up” campaign with Bisleri providing their packaged drinking water for the SRH squad.
Netflix
Sunrisers Hyderabad has onboarded global streaming platform Netflix as their official entertainment partner for the 2026 IPL season as per their official website.
Amul
Indian dairy giant Amul has partnered with SRH as their official partner for the 2026 IPL season.
Through this partnership, Amul will promote its wide range of dairy products including their protein-rich brand Amul Protein.
This partnership also includes promotional offers, such as 10% off on the Amul Shop App for supporters during the cricket season.
Navi UPI
Jindal Stainless
The partnership agreement entails branding rights for the company products like stainless steel pipes and tubes, stainless steel rebars, and stainless-steel kitchenware and sinks.
Navitas Solar
The collaboration aims at raising awareness and visibility around using renewable energy sources such as solar power.
JSW Paints
A subsidiary of the JSW Group, JSW Paints partnered with the SunRisers Hyderabad along with four other IPL teams for the 2025 season.
As per the deal, the brand’s logo features on the back of the SRH helmets and caps.
JSW Paints is also an official sponsor of the Delhi Capitals, the Chennai Super Kings, the Punjab Kings, and the Rajasthan Royals for the 2025 IPL season.
Real Cricket
Real Cricket is the official mobile gaming partner for the SunRisers Hyderabad for the 2026 IPL season, as mentioned on their official website.
Big Ant Studios
Big Ant Studios is an Australian video game developer based out of Melbourne. Ahead of IPL 2023, it signed partnership deals with the SunRisers Hyderabad and the Delhi Capitals.
Big Ant continues acting as SRH’s official gaming partner for the 2026 IPL season.
playR
playR is acting as SRH’s official merchandise partner during the 2025 IPL, as mentioned on the franchise’s official website.
The brand continues to partner SRH in the 2026 IPL season.
