Aditya ChaudhuriBBC and ITV have inked a new broadcast partnership with UEFA. The partnership will see both BBC and ITV broadcast UEFA Euro 2024 and 2028.
The agreement will see both BBC and ITV broadcast games in a shared manner until a shared final. The deal also has free-to-air coverage of the men’s UEFA European Championships.
Guy-Laurent Epstein, Marketing Director of UEFA, commented:
“We are very pleased to continue our partnership with ITV and the BBC. Each partner brings in-depth knowledge and expertise to the broadcasting of the UEFA European Football Championship and we look forward to the extensive and excellent coverage for the fans across the UK.“
Barbara Slater, Director of BBC Sport, said:
“The BBC has proven time and again that we have the ability to bring the biggest sporting events to the widest audience. The previous UEFA European Championships were a huge success so we’re delighted that we’ve completed this deal for the next two tournaments that we hope will provide even more memorable moments for viewers.“
Niall Sloane, ITV’s Director of Sport, added:
“This deal keeps the Euros available on free-to-air television for viewers for the coming years. Having delivered the biggest ever UK single channel football audience of 27.6 million at last year’s Euros, for England’s semi-final victory over Denmark, we’re looking forward to bringing to the widest audiences the very best coverage of tournaments that have such broad appeal.“
UEFA Euro 2024, which will be held in Germany, will see 24 of the best teams in Europe battle it out across 51 matches. The hosts and format for UEFA Euro 2028 are yet to be announced.
