Railway ticket-booking platform ixigo Trains has roped in Indian professional cricketer Rohit Sharma as its latest brand ambassador.
As part of the collaboration, ixigo Trains has also unveiled an advertisement featuring Sharma in an unexpected avatar—that of a rapping ticketman.
Also read: Rohit Sharma’s brand endorsements
Speaking on the partnership, CEO of ixigo Trains, Dinesh Kumar Kotha, said:
“We are thrilled to welcome Rohit Sharma to the ixigo family! As a true leader in cricket and a celebrated captain, Rohit personifies excellence, perseverance, and inspiration – values that align perfectly with our brand. His immense popularity and credibility make him the ideal ambassador to connect with audiences across India. Our latest campaign captures the innovative spirit of ixigo Trains and Rohit’s unmatched star power, unveiling a fresh, never-seen-before side of him. Together, we aim to inspire a strong, vibrant connection that resonates deeply with our audience.”
Sharing his thoughts about the partnership, Sharma said:
“I am delighted to join hands with ixigo Trains, a brand that has truly transformed train travel in India with its industry-first innovations. I look forward to being part of ixigo’s incredible journey focused on redefining travel through efficient solutions and making stress-free and seamless travel a reality for people, all across India.”
ixigo was launched in 2007 primarily as an Indian online travel platform. Apart from railway tickets, it also provides online booking services for air travel and accommodations.
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