Railway ticket booking application, ixigo Trains has signed up Men in Blues captain, Rohit Sharma as their brand ambassador.
As part of this collaboration, ixigo Trains has also unveiled a new fun advertisement featuring Rohit Sharma in an unexpected avatar, that of a rapper ticketman. Through the catchy rap lyrics, the advertisement emphasises on ixigo’s user-friendly features, designed to make train travel hassle-free for millions of Indians. By an innovative use of rap, the lyrics showcase key features such as real-time updates on train routes, live running status, ticket availability, ticket confirmation chances, and easy ticket booking experience.
Speaking on the partnership, CEO of ixigo Trains Dinesh Kumar Kotha said:
“We are thrilled to welcome Rohit Sharma to the ixigo family! As a true leader in cricket and a celebrated captain, Rohit personifies excellence, perseverance, and inspiration – values that align perfectly with our brand. His immense popularity and credibility make him the ideal ambassador to connect with audiences across India. Our latest campaign captures the innovative spirit of ixigo Trains and Rohit’s unmatched star power, unveiling a fresh, never-seen-before side of him. Together, we aim to inspire a strong, vibrant connection that resonates deeply with our audience.”
Sharing his thoughts about the partnership, Rohit Sharma said:
“I am delighted to join hands with ixigo Trains, a brand that has truly transformed train travel in India with its industry-first innovations. I look forward to being part of ixigo’s incredible journey focused on redefining travel through efficient solutions and making stress-free and seamless travel a reality for people, all across India.”
ixigo is primarily an Indian online travel platform that was launched in 2007. ixigo provides online booking for air travel, train travel and hotel bookings etc. This is a strategic partnership from ixigo as cricket is a game followed by millions in India and this collaboration with the Indian team captain, Rohit Sharma could elevate their reach across the country.
Leave a Reply