Jordan Spieth Brand Endorsements, Investments and Notable Charity Works

Jordan Spieth: Sponsors | Brand endorsements Investments | Charity work

June 19, 2023

A former World No. 1 in the Official World Golf Ranking, Jordan Alexander Spieth is an American golfer who competes professionally in the PGA Tour. He has won the 2015 FedEx Cup and three other major tournaments.

Spieth was born in 1993 in Dallas, Texas, and picked up the game at Brookhaven Country Club. He won the Rolex Junior Player of the Year award in 2009. After deciding to turn pro in 2012, he became the first teenager to win on the PGA Tour since 1931.

Spieth’s net worth is projected to be US$110 million as of 2023.


Under Armour

Spieth initially agreed to a ten-year contract with American sportswear brand Under Armour in January 2013. He then signed an new four-year deal agreement with the company, extending his affiliation with it through at least the end of 2029.

As per the deal, Spieth exclusively wears Under Armour apparel and shoes.


Spieth signed a multi-year contract with Dallas, Texas-headquartered US telecom giant AT&T in 2014, which entailed the company’s logo featuring on his golf bag when he was on golf tours.


Spieth began a contract with SuperStroke, an American producer of golf grips, in 2014, further extending it in February 2016. He uses the Superstroke grips on all his clubs while competing and also takes part in promotional activities. SuperStroke offers Spieth a full selection of club grips in addition to its putter grips.


In 2021, Spieth became a member of the FanDuel group as a result of an exclusive collaboration with the US gambling company. Spieth has been the face of FanDuel’s golf merchandise and appeared in national television advertising as a result of the partnership.

Spieth has also collaborated with FanDuel on initiatives for responsible gambling and social media content, with FanDuel also contributing to the Jordan Spieth Family Foundation.


In 2015, Spieth was announced as a brand ambassador for Swiss luxury watchmaker Rolex. Since then, he has been spotted wearing the company’s watches while competing in many golf tournaments. Spieth also frequently takes part in Rolex’s marketing initiatives.


In 2015, Spieth and Perfect Sense signed a five-year agreement. The agreement stated that Spieth would only be used by Perfect Sense for advertising or promotion on websites and mobile applications created by the Brightspot digital platform. Spieth’s website was also created and is run by Perfect Sense. 


Spieth also has a private plane of his own, which he purchased through NetJets, a US-based corporation that offers fractional ownership stakes in private business jets. Spieth is also a brand ambassador for the company and frequently uses his private jet to travel to tournaments.


Spieth inked a contract with American golf equipment company Titleist in 2014 and has played with its clubs for the duration of his professional career. He used a combination of Titleist TS2 and 915 drivers in prior seasons. This year, he has switched to the more modern Titleist TSi3, and as part of the deal, the company branding is shown on his golf clubs and balls.


Spieth joined LivPur Nutrition, an American sports hydration and lifestyle firm with hydration formulation, in 2021. He represents the company in marketing and promotional materials and uses its products both on and off the course. The agreement was the company’s first athlete endorsement.


Spieth and Invited announced a strategic collaboration in December 2022, which saw the former invest in the latter and also serve as a brand ambassador and strategic advisor to it. 

In order to collect money for the Jordan Spieth Family Foundation, Invited has gone on to organise additional member programming and hold a number of fundraising events at its clubs across multiple US states.

The aim of Invited, a Dallas-based company, has been “Building Relationships and Enriching Lives” since its foundation in 1957. It is the largest private club owner-operator in North America that includes golf, country, city and stadium clubs.



Spieth collaborated with HBO Max, an American over-the-top subscription media service, in 2020. As per the deal, his golf bag would feature the HBO branding.


In 2016, Spieth agreed to a multi-year arrangement with the global beverage company Coca-Cola. He appeared in numerous advertisements for Coca-Cola products, including those for its water brand Dasani, across television, digital and social media, at points of sale, and on packaging.


In 2017, US cereal brand Wheaties announced that Spieth would be featured on the front of four million Wheaties cereal boxes.


  • Spieth made an investment in The Players’ Tribune, a publication founded by former baseball player Derek Jeter, in 2018. He has also written pieces for the website, which features essays and videos from prominent sports figures.
  • Spieth has also invested in Tom Dowd and Mark Wahlberg’s food supplement company, Performance Inspired Nutrition.
  • Spieth and fellow golfer Rory McIlory both made investments in Golf Genius Software in 2019 for golf championships and events.

Charity Work

Jordan Spieth Family Foundation

The Jordan Spieth Family Foundation is dedicated to assisting underprivileged kids and military families. Spieth and his family established it in 2013.

The First Tee, the Special Olympics, and the Boys & Girls Clubs of America are just a few of the charities and organisations that have benefited from the foundation’s funding. A total of US$1.2 million of Spieth’s winnings from the AT&T Pebble Beach Pro-Am in 2021 was donated to 14 organisations, including the Jordan Spieth Family Foundation.

Since 2013, Spieth has backed Birdies for the Brave, a charity that assists US military veterans and their families. He has also made multiple contributions to the Texas Children’s Hospital.

Spieth has also participated in a variety of other initiatives, such as COVID-19 relief operations and programmes and events that support youth development and education.

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