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Kai Havertz: Brand Endorsement Deals 

Rahul Saha Rahul Saha

Here, we have a profile for Kai Havertz that details information about his brand endorsements, sponsorships and investments.

Kai Havertz’s brand endorsements— Puma, Mercedes, Hugo Boss, Capri-Sun, EA Sports FIFA 23, Calvin Klein, Crocs, Nike 

Current Deals 

Puma 

In October 2023, German athleticwear and footwear corporation, Puma, announced signing a multi-year partnership deal with the 24-year-old German forward. As part of the deal, Havertz became the face of the brand’s FUTURE boot range for the next three years. 

Mercedes 

Mercedes is a German luxury and commercial vehicle automotive brand established in 1926. The Stuttgart-based company roped in German international Kai Havertz earlier this year to become its latest brand ambassador. However, the exact details of the partnership were not made public. 

Hugo Boss 

Hugo Boss is one of the largest clothing brands in Germany. In April 2024, the German fashion company announced signing a partnership deal with the 24-year-old Kai Havertz becoming its new global ambassador on a multi-year deal. 

Capri Sun 

Capri-Sub is a brand of juice concentrate–based drinks manufactured by the German company Wild and regional licensees. Since January 2023, Kai Havertz has been serving as a brand ambassador for Capri-Sun. As part of the deal, the German juice brand will run a large-scale campaign focusing on educating children on the impact of littering and encouraging recycling. 

Previous Deals 

EA Sports FIFA 23

EA Sports is a division of Electronic Arts that develops and publishes sports video games. For its FIFA 23 sports game, the American company roped in Kai Havertz as one of the brand ambassadors for the game in August 2022. 

Calvin Klein 

Ahead of the 2022 FIFA Men’s World Cup in Qatar, Calvin Klein, an American luxury fashion retail chain, announced Kai Havertz as its global ambassador for the tournament. 

Crocs 

Casual footwear brand Crocs roped in Kai Havertz for featuring in their social media campaign “Guess Who?” in December 2021. 

Apart from Kai Havertz, Crocs also partnered with fellow footballer Alphonso Davies, singer and social media star, Bella Poarch, K-Pop sensation Tzuyu of TWICE, and social media star Kemio, as their brand ambassadors featuring in Crocs’ social media campaigns.

Nike 

Kai Havertz had been a Nike athlete his entire professional career. However, in 2023, the 24-year-old jumped ship to join German company Puma on a multi-year deal. 

Kai Havertz: Brand Endorsement Deals 
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Rahul Saha

Rahul Saha

An engineer taking the road less taken. I love writing, live and breathe football, and am always up for a tactical conversation.

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