Global healthcare firm Novo Nordisk has roped in former World Cup-winning captain of the Indian men’s national cricket team Kapil Dev to headline its latest campaign.
Dev will be part of the “Break the Partnership” campaign, which is aimed at educating people with diabetes (PwD), their care-givers and doctors about the effect of weight in Type 2 Diabetes (T2D).
Through the campaign, Novo Nordisk will look to encourage those with diabetes to reach out to clinicians and discuss new methods of treatment, which can help manage the blood glucose and weight in T2D.
Kapil Dev commented:
“I am glad to join Novo Nordisk in its effort to fight against diabetes. The ‘Break the Partnership’ #WeightinDiabetes campaign focuses on spreading awareness on the harmful association of diabetes and weight, which must be tackled with utmost importance.
“As a person with Type 2 Diabetes, I know that diabetes can be managed efficiently if we act in time and adhere to the right medication. I suggest and highly recommend that patients talk to their doctor about newer and progressive treatment options available for Type 2 Diabetes.“
Vikrant Shrotriya, Corporate Vice President and Managing Director, Novo Nordisk India, said:
“Our newly launched ‘Break the Partnership’ #WeightinDiabetes campaign educates people about the impact of weight in diabetes, encourages them to consult their doctor to explore newer treatment options to manage not just blood sugar but also weight in diabetes and curtail onset and progression of complicated comorbidities.
“We are hopeful the initiative will help us inspire strong action among PwD in the country.“