Defending Indian Premier League champions Kolkata Knight Riders have announced a partnership with oral care brand Listerine.
The partnership brings Listerine on board as the Official Swish Partner of the three-time IPL champions. As per the agreement, Listerine will be extensively featured in various KKR marketing campaigns both on and off the pitch.
Additionally, the two parties will also work on several content activities, promotions, and interactive experiences, raising awareness about the importance of using mouthwash.
Regarding the partnership, Manoj Gadgil, Business Unit Head and Marketing VP at Kenvue, commented:
“We are thrilled to partner with Kolkata Knight Riders, a team that resonates with millions of fans across India. In India, oral care is often neglected as part of the overall health regime, being largely curative rather than preventive. This collaboration presents a unique opportunity for us to engage with cricket enthusiasts to highlight the significance of a comprehensive oral care regime by brushing and swishing with a mouthwash as part of their daily routine as well as when on-the-go to ensure holistic oral care. With Listerine, germs will get clean bowled, one swish at a time!”
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