Defending champions sign new partnership
Reigning Indian Premier League (IPL) champions, Kolkata Knight Riders (KKR) have announced a new partnership with tech company TECNO, who will join the Kolkata-based team as an Official Partner for the IPL 2025 season. Both will work together to promote technology and sports amongst India’s youth.
Binda Dey, CMO, Knight Riders Sports, commented,
“Technology is at the forefront of cricket’s growth, especially in India. Our partnership with TECNO is an opportunity to promote a seamless collaboration in this respect. At the Knight Riders, we believe in creating an immersive experience for our fans by bringing them closer to the game we love and that will be our aim through this partnership.”
Arijeet Talapatra, CEO of TECNO Mobile India, added,
“We’re excited to partner with Kolkata Knight Riders. Cricket is an emotion that unites millions, and it aligns perfectly with TECNO’s mission to empower India’s youth. Through our #SignalJeetKa initiative, we aim to ensure fans stay connected and never miss a moment of the thrilling action. Just as KKR gives their all on the field, we’re committed to delivering the best technology to keep fans at the heart of the game.”
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