Football News Football Sponsorships

Los Angeles FC partner with Engelbert Strauss

Aditya Chaudhuri Aditya Chaudhuri

Major League Soccer side Los Angeles FC (LAFC) have announced German workwear and safety equipment manufacturer Engelbert Strauss as their Official Workwear Partner. 

The deal will see the Biebergemünd-based company work on a co-branded “LAFC x Engelbert Strauss” merchandise collection while also gaining branding presence at the home team benches inside BMO Stadium, the LAFC home ground. Engelbert Strauss will also serve as a Presenting Partner of the LAFC pre-game arrivals.  

Larry Freedman, Co-President and CBO, Los Angeles FC, commented:

Engelbert Strauss is an established and trusted brand throughout the world. We are thrilled to team up with STRAUSS on their first American soccer partnership, a partnership that shows we truly are able to represent the World’s Game in the World’s City.

Henning Strauss, Incorporated President and Chief of Brand, Engelbert Strauss, added:

The world’s best soccer player (and GOAT) is playing in MLS. The Olympics and World Cup are right around the corner. Is there a better time to be a soccer fan in the Americas? The sport’s centre of gravity has shifted west, and LAFC sits right in the middle of it. The fandom in the City of Angels is colourful. It’s joyful. It’s emblematic of this reinvigorated American soccer culture. And we’re so proud to be a part of it.

LAFC partners with Engelbert Strauss
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

NBA extends Warner Bros. Discovery partnership

NBA extends Warner Bros. Discovery partnership

Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension with Warner Bros. Discovery to further strengthen and extend their media partnership. The partnership extension...

Pep Guardiola signs contract extension at Manchester City 

Pep Guardiola signs contract extension at Manchester City 

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to the season, there was reasonable doubt that the legendary manager, Pep Guardiola might leave Etihad...