Bhavya DasIn an effort to broaden its global reach, LaLiga has signed a content cooperation agreement with digital football platform OneFootball.
As per the deal, OneFootball will provide English- and Spanish-language match highlights, making LaLiga the first league to publish all club news, interviews, match reports and videos on the platform. More than 250 publications and media outlets across the world will receive archive videos, behind-the-scenes material and highlights from OneFootball Player.
Commenting on the partnership, Alfredo Bermejo, Director of Digital Strategy at LaLiga, said:
“Being on key platforms like OneFootball is essential for LaLiga, to reach millions of fans and new users that can enjoy the most of the best league in the world.
“The agreement with OneFootball allows us to position ourselves at the forefront of the entertainment industry.“
Lucas von Cranach, Chief Executive of OneFootball, added:
“LaLiga is one of the biggest and most exciting football leagues in the world, and is consistently among the most-followed competitions on OneFootball.
“It is our aim to become the platform of choice for football leagues around the world to share their content with the new generation of fans, and we’re delighted LaLiga has opened an account to expand the reach of one of the best leagues in the world.
“We’re so excited to welcome LaLiga to our network and can’t wait to start sharing amazing content featuring FC Barcelona, Real Madrid, Valencia CF, Atlético de Madrid and the rest of the league with our users.“
