This article contains information about the brand endorsements and notable charity work of Canadian racing driver Lance Stroll.
Current Endorsements
Bombardier
Bombardier Inc is a Canadian aviation company specialising in building business jets. In 2017, it signed a sponsorship deal with Lance Stroll, and even though he has moved on to a different racing team, the partnership has continued.
The partnership has seen Stroll sport the Bombardier logo on his helmet. He also features in the company’s promotional content.
Stilo
Stroll tied up with Stilo, a helmet manufacturer, during his F2 days. The two continued their partnership when the 26-year-old graduated into F1, with his helmets designed exclusively by Stilo.
Stilo’s recently-launched ST6 helmet was unveiled to be worn by Stroll during the 2025 F1 season.
Socios.com
In February 2022, Stroll and Socios.com joined forces to raffle an exact replica of the helmet worn by the Canadian in the 2021 US Grand Prix, with the helmet signed by Stroll himself. This campaign was announced on Socios.com’s official Twitter (now X) page.
Socios.com is a platform that allows sports teams and organisations to create and manage fan tokens, which are digital assets that can be purchased by sports fans.
As part of this deal, Socios.com also acts as a website sponsor for Lance Stroll.
Metro Supply Chain
In 2024, Canadian supply chain solutions provider Metro Supply Chain announced a partnership with Stroll. In February 2025, the company renewed its association with the F1 driver for another year.
As per the deal, Metro Supply Chain serves as Stroll’s Official Marketing Partner. Its logo is also to feature on his helmet during select races of the 2025 F1 season.
Previous Endorsements
Canada Life
In 2017, Canada Life celebrated Lance Stroll earning an F1 seat by partnering up with him to support his F1 career. Canada Life is an insurance company headquartered in Winnipeg, Manitoba, and announced this partnership on the eve of the 2017 Canadian Grand Prix.
Tim Hortons
Canadian fast-food chain Tim Hortons sponsored Lance Stroll for the Canadian Grand Prix in 2024.
As part of the deal, Stroll appeared in a promotional campaign for Tim Hortons’ flatbread pizza and sported the company logo on his racing helmet for the Canadian GP.
Krown Produce
In 2024, Canadian fresh produce brand Krown Produce became Stroll’s Official Produce Partner. The partnership put the Calgary, Alberta–based company’s logo on Stroll’s crash helmet.
Notable Charity Work
- In 2020, Stroll pledged to donate US$1,800 for every point he got in the Belgian Grand Prix that year as well as a separate donation to the Los Angeles Fire Department Foundation to support the victims of the California wildfires.
- Stroll supports a charitable foundation for young women in STEM fields. Along with his former F1 team partner Sebastien Vettel, he won the F1 free throw challenge that led to a donation of US$20,000 to the Ann Richards School for Young Women Leaders—located in Austin, Texas.
- Stroll’s P4 finish at the German GP in 2019 raised £11,000 for Breast Cancer Care through the “SportPesa Grid That Gives” initiative.
- Currently part of the Aston Martin Aramco F1 setup, Stroll also supports Spinal Track, a charity dedicated to giving fully funded track and rally experiences to disabled drivers.
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