Leeds United inks multi-year deal with BOYLE Sports

Premier League club Leeds United has announced a new multi-year partnership agreement with sports betting and gaming company BOYLE Sports, who joins Leeds United as their UK and Ireland Betting Partner. The partnership will see BOYLE Sports have branding at Leeds United’s home ground the Elland Road Stadium and also across matchday LED advertising and permanent signage in the John Charles West Stand. Additionally both Leeds United and BOYLE Sports will work together on fan engagement activities and other activations including competitions and giveaways for the fans. 

Phil Hardman, Partnerships Director at Leeds United Football Club, commented,

“We are excited to welcome BOYLE Sports as an Official Partner for the upcoming campaign, with the opportunity to work with them on a number of exciting fan activations. It will be great to see the partnership develop across the season, and we look forward to showcasing their brand as it features across Elland Road at all of our home games!”

Liam McKee, Head of Sponsorship at BOYLE Sports, added,

“Leeds United is a truly iconic club with a rich history and one of the most passionate fanbases in English football. We’re thrilled to partner with the club as its UK and Ireland Betting Partner, and we look forward to creating engaging and memorable experiences for supporters throughout the season.”