English professional football club Leeds United have inked a new partnership agreement with Kindred Group’s brand Unibet, which will be joining as the club’s Official Training Wear Partner, starting with the upcoming 2023/24 season.
The partnership will put the Unibet branding on the club’s men’s first-team shirt, their women’s team training wear, and also on the men’s first-team coaching staff apparel.
Paul Bell, Executive Director at Leeds United FC, commented:
“We are pleased to welcome Unibet as our new official training wear partner. We have previously enjoyed a long-standing relationship with the Kindred Group through its 32Red brand which was on the front of our shirt when we were promoted as Championship Champions at the end of the 2019/20 Season.“
Sam Mead, Head of UK Marketing at Kindred Group, said:
“We are delighted to be linking up with Leeds United once again through this new partnership. Our industry-leading model of sponsorship provides benefits to both clubs and their communities – something we will drive forward throughout the season.“
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