Lionel Messi is partnering with White Claw’s parent company to release a new sports drink. The hydration beverage is expected to rival the likes of Gatorade, Prime, and BodyArmor.
“Más+ by Messi” will be a low-sugar sports drink that will contain electrolytes and vitamins while not having artificial sweeteners or caffeine. The drink will have four different flavours, including one called “Miami Punch” in honour of Messi’s current abode, Inter Miami CF.
According to various reports, Mark Anthony Brands will be producing the sports drink despite previously only releasing alcoholic beverages in the past.
The sports drink will be available in both cans and bottles and released in Miami on June 13 later this year. Following the South Florida release, “Más+ by Messi” will be made available in grocery stores starting in August. It will be launched internationally later this year.
Also read: Lionel Messi’s endorsements, investments, and notable charity work
Speaking on the launch of Mas+, Lionel Messi said:
“Hydration is essential to overall wellbeing. I believe everyone deserves a drink with amazing ingredients and taste. Más+ is a drink I’m proud to share with family and friends. Because everyone deserves to feel like a champion in every part of their life.”
Rishi Daing, Executive Vice President, Más+ Next Generation Beverage Co, said:
“People know the importance of hydration and are seeking better products that help them achieve their goals. We’re proud to be collaborating with the world’s greatest soccer player, Lionel Messi, to meet that need. Más+ by Messi sets a new standard for the hydration category by delivering premium ingredients to people who want to move, play, and live more. Our beverage and flavor innovation combined with Messi’s expertise as an elite athlete has resulted in a drink unlike anything on the market.”
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