Aditya ChaudhuriThe Ladies Professional Golf Association (LPGA) has signed a partnership agreement with wellness and performance lifestyle brand Rhone.
Rhone comes on board as the Exclusive Official On-Course Apparel Partner and Official Staff Uniform Provider of the LPGA Tour as well as the Epson Tour (LPGA Futures Tour).
As per the partnership agreement, Rhone will provide uniforms for the LPGA Tour and Epson Tour staff, starting with the launch of its women’s line in spring 2024. The agreement also entails Fan Expo Displays, the LPGA USGA Girls Golf programme, and a dedicated brand ambassador.
Nate Checketts, CEO and Co-Founder, Rhone, said:
“We are thrilled to partner with LPGA as the LPGA Tour Official and Exclusive On-Course Apparel Partner. LPGA and its players are an inspiration, and it is an honour to have Rhone aligned with the organisation as we enter a new chapter of our brand with our women’s offering.“
Emma Crepeau, Chief Growth Officer, Rhone, added:
“The LPGA and Rhone are united by a common passion and a shared commitment to innovation and excellence. Together, we combine our missions to inspire performance, empower individuals to reach their full potential, and to instil life skills within communities. Fueled by our collective support in the pursuit of progress, we look forward to working together to assist talent in developing and achieving success.“
Mollie Marcoux Samaan, Commissioner, LPGA, said:
“Rhone’s commitment to versatile and quality performance products aligns seamlessly with the needs of our staff, who work tirelessly every day to ensure the world’s best golfers can reach their peak performance. But this partnership is about so much more than just uniforms – it’s helping enhance athlete performance and empowerment across the women’s game. We’re excited about the opportunities ahead because Rhone shares our values and, together, we’re deeply committed to elevating, inspiring and advancing girls and women on and off the golf course.“
