OKX and Manchester City originally collaborated in a multi-year agreement in March 2022, establishing OKX as the club’s official cryptocurrency exchange partner. In addition to the March agreement, Manchester City have now extended their relationship with OKX, designating the cryptocurrency exchange brand as their official training kit partner for the upcoming season. The deal is estimated by Forbes to be worth around US$20 million.
Global Street Art Agency and street artist Akse P19 has been hired by OKX as part of the agreement to paint murals of John Stones, Jack Grealish, João Cancelo, and Erling Haaland at four different sites across Manchester. Each painting will include a QR code that supporters could scan to enter a contest to win a season ticket to the sponsor’s hospitality area at the Etihad Stadium, Man City’s home ground.
Commenting on the deal, Haider Rafique, Global Chief Marketing Officer of OKX, said:
“The real grit and perseverance is built on the training ground. This is the way we want to nurture new users on our platform. Being Man City’s official training kit partner helps us extend that mindset from the training ground over to our trading app community.
“We want our community to learn from that mindset and use our demo trading feature to train for the real exchange just like Man City players train before the beginning of the season. Our partnership with Man City has provided a great platform through which we have the opportunity to educate those curious about crypto and offer those already involved the training they need to participate responsibly.”
Roel de Vries, Group Chief Operating Officer at City Football Group, added:
“OKX and Man City are aligned on values such as innovation and success and for both parties, everything starts with training and education.
“Since the initial partnership began in March 2022, we have worked together to ‘supercharge the fan experience’ through a number of exciting content activations ahead of high profile fixtures during the culmination of the 2021/22 season and we look forward to continuing to develop these opportunities over the coming year.”
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