Manchester City Football Club (MCFC) have announced a long-term renewal of their partnership with video game developer and publisher EA Sports.
The partnership, which began in 2011, now enters its 13th year. The two parties have worked together to create digital experiences and content for the Cityzens fans worldwide over the years, and the renewal will ensure the two continue doing so in the coming years as well.
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Peter Laundy, SVP of Partnerships at City Football Group, the entity that owns MCFC, commented:
“We are extremely pleased to extend our partnership with EA SPORTS who have enabled us to expand our presence in the world of EA SPORTS FC and connect with a young demographic of new and existing fans, some of whom have chosen to follow Manchester City after engaging with us on the game. EA SPORTS have created a true legacy with FC and we are proud to have worked with them across multiple successful campaigns over the years that have authentically engaged our global audience in and off-the-pitch space. Together we have built a strong collaborative relationship and we are excited to see what the future holds for our partnership.”
James Taylor, Director of FC Partnerships, added:
“A 13-year partnership is an incredible milestone, and we are thrilled to extend this partnership further with Manchester City. Through the years we’ve been able to collaborate on some iconic footballing moments and having both men’s and women’s teams feature in FC, we’re able to bring fans worldwide closer to the players and club they love.”
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