Manchester United FC have signed a partnership agreement with Asian Brewer Tiger Beer, roping it in as their Official Beer Partner.
The deal will see Tiger Beer work on various fan engagement activities in Asia to reach out to Red Devils fans in the region, while also gaining exclusive branding rights, most prominently on the pitch-side LED boards at Old Trafford.
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Florence Lafaye, Commercial Director at Manchester United FC, said:
“Tiger® Beer’s dedication to connecting fans globally aligns perfectly with our goal to bring our fanbase closer to the club than ever before. Together, leveraging the power and reach of Tiger Beer, we look forward to creating unique and unforgettable experiences for our fans all around the world, especially those in Asia who are such a vital part of the Manchester United community.“
Sean O’Donnell, Global Brand Director of Tiger® Beer, added:
“We are thrilled to announce our partnership with Manchester United, a club that shares our passion for creating unforgettable moments and connecting fans worldwide. Football has always been a natural association for Tiger® – it’s a sport that ignites passion, brings people together, and celebrates the same energy that drives our brand. We believe that when we uncage our inner Tiger and roar together with our tribe, we unlock the potential for great things.
“This partnership reflects our shared belief that progress is driven by collective strength and courage. As we prepare to reveal an exciting new chapter for Tiger in the upcoming weeks, we look forward to bringing the electrifying energy of matchday at Old Trafford to fans across the globe.“
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