Manchester City FC announce new Unilumin agreement
Manchester City FC have announced a new multi-year partnership with Unilumin, designating the Chinese sports-oriented LED display solutions provider as one of their Official Global Partners.
The deal will see Unilumin provide the club with large-scale LED screens at their new entertainment destination. Additionally, Unilumin will be integrated among various other MCFC assets.
Having first teamed up with the club in 2021, Unilumin has also provided Man City with LEDs for the pitch-side advertising boards at the Etihad Stadium.
Jeremy Way, Vice-President of Strategy and Creative – Partnerships at City Football Group, commented:
“Unilumin’s world-leading technology has transformed our LED offering at the Etihad Stadium, delivering significant impact and value for both our partners and global fanbase. Through this new partnership, we are extending that capability into our upcoming entertainment destination, where immersive, large-scale LED technology will provide an engaging and flexible high-impact digital platform to communicate with fans and those visiting the area, reflecting our commitment to delivering world-leading technology across the entire site.”
Tiger Lin, Chairman of Unilumin Group, added:
“This agreement reflects the strong trust between Manchester City and Unilumin. Over the years, our collaboration has demonstrated what can be achieved in the sports industry, with Unilumin’s LED solutions forming an integral part of the Club’s world-class visual experiences for fans worldwide. Now we are unlocking new levels of visual impact as we bring innovative display technology beyond the stadium and across the Club’s wider entertainment destination. We look forward to jointly creating unforgettable experiences that set new benchmarks for the sports & entertainment industry.”
