Marylebone Cricket Club (MCC) have signed a new deal with British premium gin brand, Hendrick’s Gin. The partnership will see a variety of Hendrick’s beverages present at Lord’s during the summer. Hendrick’s will also serve as the presenter of the GIN-terval, the drinks break, which will let the fans enjoy special Hendrick’s beverages at the Hendrick’s bar.
Andy Muggleton, Commercial Director, MCC, commented:
“Our aim is to ensure that our Members and visitors have an unforgettable day when they come to Lord’s, enjoying the action on the field and the experience away from the wicket. We think the fit with Hendrick’s Gin is perfect for our customers and hope that they enjoy the GIN-terval breaks!”
Ifan Jenkins, UK Marketing Director at William Grant & Sons, added:
“We are so excited to be partnering with MCC to keep the cricket crowd refreshed this summer, and make the Home of Cricket the Home of the Hendrick’s GIN-terval.
“There has never been a better time for a delectable Hendrick’s cocktail than while sitting back and enjoying the summer of cricket at the iconic venue that is Lord’s. We’re looking forward to seeing fans and newcomers to the game immerse themselves in this new unusually refreshing cricket experience.”
The English summer kicks off with New Zealand’s tour of England, which will have three Test matches, with the first one being held at Lord’s.
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