McLaren Racing have expanded their partnership with eyewear brand SunGod, which will see the latter become the Official Fan Eyewear licensee of the McLaren Formula One team and the McLaren MX Extreme E team.
As the Official Fan Eyewear licensee of the Formula One team, SunGod will collaborate with McLaren to launch a limited-edition model which will be designed by McLaren’s Formula One team drivers, Daniel Ricciardo and Lando Norris. Additionally, the SunGod branding will also be visible on the helmets of both the McLaren Formula One drivers.
The eyewear brand will also partner the McLaren team as they venture into their inaugural season of the Extreme E series. The partnership is built around both brand’s unified sustainability values.
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Lindsey Eckhouse, Director, Licensing, ecommerce and esports, McLaren Racing, added:
“It’s fantastic to expand our partnership with SunGod. Following the popularity of our 2021 design collaborations inspired by Lando and Daniel, we’re excited to see our fanbase’s reaction to the new editions.
“We’re also thrilled that SunGod is joining our Extreme E journey. Racing in this series represents our mutual commitment to promoting sustainability by driving authentic change through what we do together.“
Ali Watkiss, co-founder and CEO, SunGod, added:
“We’re incredibly proud to be supporting McLaren Racing, both in Extreme E and F1, in 2022. By taking our partnership to the next level, we’re doubling down on our commitment to our shared aims of performance, sustainability and community, as we work together to see The Future in Focus.”
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