McLaren expands TUMI deal

McLaren Racing expand TUMI deal

March 4, 2024

McLaren Racing have announced a partnership expansion agreement with global lifestyle and luxury travel brand TUMI, which will thus serve as the Official Luggage Partner to the NEOM McLaren Extreme E Team as well as the McLaren Shadow Esports team going forward. 

TUMI has already been fulfilling the same role for McLaren’s Formula One team and McLaren Automotive since 2019.

The expansion will see TUMI launch an Extreme capsule collection, which will include sleek bags designed to suit both the everyday traveller as well as the needs of the NEOM McLaren Extreme E Team as they travel to remote locations around the globe.

Louise McEwen, Executive Director, Brand & Marketing, McLaren Racing, said:

We are delighted to expand our partnership with TUMI, built on a genuine passion for craft and high attention to detail, and can’t wait for our fans to see these two exciting new ranges as we expand into our Extreme E and esports series.

Jill Krizelman, SVP, Ecommerce and Global Marketing, TUMI, added:

We’re thrilled to unveil this capsule in partnership with McLaren. As two brands dedicated to innovation and functionality, we’re passionate about this partnership and creating products that reflect our shared values.

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