fbpx
F1 News F1 Sponsors

McLaren Racing expand TUMI deal

Staff Staff

McLaren Racing have announced a partnership expansion agreement with global lifestyle and luxury travel brand TUMI, which will thus serve as the Official Luggage Partner to the NEOM McLaren Extreme E Team as well as the McLaren Shadow Esports team going forward. 

TUMI has already been fulfilling the same role for McLaren’s Formula One team and McLaren Automotive since 2019.

The expansion will see TUMI launch an Extreme capsule collection, which will include sleek bags designed to suit both the everyday traveller as well as the needs of the NEOM McLaren Extreme E Team as they travel to remote locations around the globe.

Louise McEwen, Executive Director, Brand & Marketing, McLaren Racing, said:

We are delighted to expand our partnership with TUMI, built on a genuine passion for craft and high attention to detail, and can’t wait for our fans to see these two exciting new ranges as we expand into our Extreme E and esports series.

Jill Krizelman, SVP, Ecommerce and Global Marketing, TUMI, added:

We’re thrilled to unveil this capsule in partnership with McLaren. As two brands dedicated to innovation and functionality, we’re passionate about this partnership and creating products that reflect our shared values.

McLaren expands TUMI deal
Share this article
Staff

Staff

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

F1 Hungarian Grand Prix 2024 Review: Oscar Piastri takes home maiden career win in a tense finish at Hungary

F1 Hungarian Grand Prix 2024 Review: Oscar Piastri takes home maiden career win

With Oscar Piastri grabbing his maiden career win, here's how the Hungarian Grand Prix of the 2024 Formula One season went down.

F1 Hungarian Grand Prix 2024 Qualifying Review: Norris leads a McLaren 1-2 qualifying session

F1 Hungarian Grand Prix 2024 Qualifying Review: Norris leads a McLaren 1-2 qualifying session

It was a third career pole for McLaren's Lando Norris as the Woking-based team made it a one-two at the Hungarian Grand Prix 2024, with reigning world champion Max Verstappen...

Lewis Hamilton joins forces with Dior

Lewis Hamilton joins forces with Dior

Seven-time Formula One World Champion Lewis Hamilton has joined forces with Paris-based French fashion house Dior.