Aditya ChaudhuriA heritage footwear brand based out of Los Angeles, K-Swiss has announced a multi-year partnership with McLaren Racing. The partnership will see K-Swiss join as an Official Partner of the McLaren Formula One team from the 2023 season onwards.
McLaren will collaborate with K-Swiss to create a performance-based footwear collection, which will be worn by McLaren engineers and pit crew during race weekends. Both parties will further collaborate to also launch a footwear and limited apparel collection for the fans later on.
K-Swiss will also work with the British team to create various tentpole moments globally during the Formula One race calendar. Through its partnership with McLaren, K-Swiss hopes to reach out to new customers globally.
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Lindsey Eckhouse, Director of Licensing, ecommerce and esports, McLaren Racing, commented:
“It is a pleasure to welcome K-Swiss to the McLaren Racing family and Formula 1. We are excited to work with a brand which has such a strong heritage and can provide our team with footwear that is reliable with a focus on performance while looking fantastic. I can’t wait for the release of the collection.“
Dave Grange, International Brand President, K-Swiss, added:
“We are honoured to be part of this exciting new and multi-year partnership and are looking forward to be joining McLaren on the racetrack. Each brand boasts a heritage that reflects the other’s, replete with perseverance, innovation, and excellence. We hope that with this new partnership we develop a new base of loyalists and extend our legacies further.“
