Aditya ChaudhuriMcLaren Racing have announced a new partnership with data, technology and market infrastructure provider Intercontinental Exchange Inc. (ICE).
ICE will join as an Official Partner of the McLaren MX Extreme E Team. The partnership was announced in front of the iconic New York Stock Exchange, which is also an ICE exchange.
To get the partnership underway, the McLaren Extreme E race car was outside the NYSE, with McLaren Racing CEO Zak Brown, McLaren MX Extreme E driver Tanner Foust and McLaren Racing Senior Principal Race Engineer Lenna Gaude present for the press conferences, ringing of the NYSE Closing Bell and other activities.
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The partnership will put the ICE logo on the McLaren Extreme E car, on the chassis side and roof of the car. Additionally, the ICE branding will also be visible on the racing overalls and helmets of the drivers.
The partnership is also built around McLaren and ICE’s common vision of accelerating diversity, equality and inclusion, which is visible in Extreme E’s mandate of having a male and female drivers line-up. McLaren Racing’s CEO Zak Brown also currently appears in various ICE advertising campaigns.
Speaking about their new partnership, Zak Brown, CEO, McLaren Racing, commented:
“Partnering with a leading global name in financial markets like ICE is a fantastic moment for McLaren Racing. Like us, ICE targets authentic brand engagement driven by data and technology, and we look forward to joining them at the New York Stock Exchange to celebrate this new partnership.
“ICE aligns with our commitment to sustainability, including DE&I. This makes Extreme E a perfect platform to carry our partnership and raise awareness of the impact of climate change, while promoting a more level playing field for gender equality.”
Jeff Sprecher, Founder, Chair and CEO, ICE:
“I’ve been a fan of Zak Brown and McLaren Racing for years, and our team could not be more excited about becoming an Official Partner of the McLaren Extreme E Team.
“ICE and McLaren are both driven by the use of data and technology to create competitive advantage. We look forward to collaborating with McLaren Racing, not only to make an impact in the thrilling all-electric Extreme E championship, but also to join the leadership effort in the development of sustainable technology.”
