BIG4 Holiday Parks has signed a partnership agreement with Big Bash League (BBL) franchise Melbourne Stars, becoming an Premium Partner of the Stars women’s team in the process.
The deal will see the BIG4 Holiday Parks logo feature on the sleeve of the team’s matchday jersey for the Women’s Big Bash League (WBBL). The brand will also enjoy branding presence via LED signage during Stars home games.
Tash Prendergast, Head of Marketing, BIG4 Holiday Parks, commented:
“We are delighted to partner with the Melbourne Stars for their upcoming cricket season. The Big Bash is all about fun, good times and bringing people together, just like every one of our BIG4 Holiday Parks around Australia. So, our partnership with The Stars is simply a perfect fit!
“Melbourne Stars and BIG4 are going to GO BIG together this summer!“
Blair Crouch. General Manager, Melbourne Stars, added:
“BIG 4 Holidays Parks are synonymous with summer in Australia as is cricket and the WBBL. We see it as a natural partnership, and we can’t wait to help them reach even more people across the country through the power of women’s cricket and the Melbourne Stars.“