This article contains information regarding the organisations enjoying a strong branding presence across the Mexico men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Mexican Football Federation.
Name of the football association: Mexican Football Federation (Spanish: Federación Mexicana de Fútbol; FEMEXFUT)
Also read: CONMEBOL Copa América 2024 Sponsors
Kit Sponsor
Adidas
Adidas, a global sports equipment manufacturer, first inked a deal with FEMEXFUT in October 2006. This long-term partnership officially started in January 2007.
After signing a contract extension in 2014 until the end of 2022, the German sportswear manufacturer signed a new four-year contract extension, thus staying on as the Mexican national football teams’ official kit supplier until the end of 2026.
The partnership covers Mexico’s men’s, women’s, and U17 national football teams.
Main Sponsors
Coca-Cola
FEMEXFUT announced a multi-year partnership agreement with soft-drink giant Coca-Cola in April 2015.
Coca-Cola initially came on board for the Mexico men’s national football team’s US tour. It is set to act as the official beverage partner of the team until the end of the 2026 FIFA World Cup.
AT&T
Texas-based telecommunications giant AT&T has been an official FEMEXFUT partner for nearly two decades.
The two parties last officially renewed their partnership in July 2023.
Banorte
Banorte is a Mexican banking and financial services holding company based out of Monterrey.
Following their 2022 association in Qatar, Banorte is to partner with the Mexico men’s national football team until the end of the 2026 FIFA Men’s World Cup.
The strategic partnership also covers the Mexico women’s and youth national football teams.
Official Partners
G500
G500, a Mexico-based oil and energy company, was announced as the official gasoline of the Mexican national football teams in March 2018.
The deal negotiated with FEMEXFUT includes official sponsorship of all its men’s national teams, including that of beach football, through 2024.
Lala
1949-founded Mexican dairy company Grupo Lala also acts as an official sponsor of the Mexicao men’s and women’s national football teams.
Lala was involved in the 2012 campaign of the Mexican national team against breast cancer, called the “Pink Campaign”.
Izzi
Izzi is a Mexican telecommunications company that was announced as an official sponsor of the Mexico men’s national football team in March 2015.
Visa
Founded in 1965, Visa is an American multinational payment card services corporation headquartered in San Francisco, California.
Alongside the Mexico men’s national football team, Visa also has a sponsorship deal in place with FIFA, the governing body of football, until the end of 2026.
Scribe
In July 2023, Scribe, an Australian independent publisher founded by Henry Rosenbloom in 1976, became an official patron of the Mexico men’s national football team.
The partnership is currently set to run until the end of 2027.
MetLife
MetLife is the holding corporation for the Metropolitan Life Insurance Company (MLIC). The New York-based company is among the largest global providers of insurance, annuities, and employee benefit programmes, with around 90 million customers in over 60 countries.
Grupo Caliente
Grupo Caliente is one of the largest sports betting companies in Mexico.
In March 2023, Grupo Caliente joined hands with FEMEXFUT to become its official partner until the end of the 2026 FIFA World Cup.
VivaAerobus
Aeroenlaces Nacionales, trading as VivaAerobus, is a major Mexican low-cost airline headquartered at Monterrey International Airport, Mexico. It is fully owned by the largest bus company group in Mexico, IAMSA, and was co-founded by and invested in by Irelandia Aviation.
In April 2024, VivaAerobus signed a two-year partnership deal with the Mexico men’s national football team to become their official airline until the 2026 FIFA World Cup.
Grisi
Grisi Group is a Mexican consumer goods company that specialises in personal care and cosmetic products. It was founded by Don Jose Grisi, an Italian doctor who moved to Mexico in 1860.
Sabritas
Sabritas is a Mexican snack company owned by PepsiCo. It is best known for manufacturing chips.
Since 2022, Sabritas has been acting as an official partner of the Mexico men’s national football team.
Little Caesars
Little Caesars is an American multinational chain of pizza restaurants that was founded in 1959. It is the third largest-pizza chain by total sales in the US, behind Pizza Hut and Domino’s, is owned by Ilitch Holdings, and is headquartered in Detroit, Michigan.
Casillero del Diablo
In April 2024, Chilean brand Casillero del Diablo, owned by Concha y Toro, the largest producer and exporter of wines from Latin America, signed a three-year deal to become the official wine sponsor of FEMEXFUT.
Be Go
Official Suppliers
Volvo
Volvo is a Swedish multinational manufacturing corporation headquartered in Gothenburg. Founded in 1927, Volvo primarily operates in the car and truck manufacturing industry.
Volvo currently serves as an official supplier to FEMEXFUT.
Incode
Incode Technologies is a real-life verification company that specialises in omnichannel biometric identity.
In November 2022, Mexico’s Liga MX and the California-based identity verification platform announced a partnership agreement, which introduced Incode’s Fan ID tech across the stadiums in the country’s premier football league.
Ado
Founded in 2019 as a privately-owned business, Ado is a British manufacturer of bread, fresh pastry goods, and cakes.
EA Sports FC
EA Sports FC (formerly EA Sports FIFA) is a football video game franchise developed by EA Vancouver and EA Romania and published by EA Sports.
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