Aditya ChaudhuriGainbridge signs multi-year founding partnership.
South Florida Motorsports, the promoter of the Formula One Miami Grand Prix, has announced a multi-year founding partnership with self-managed innovative digital platform Gainbridge. Gainbridge will, thus, also serve as the Title Partner of the Start/Finish Club and Suites.
The deal will put the Gainbridge branding across the Miami International Autodrome campus. Both parties will also work together to create artwork with local artists. Gainbridge has also revealed that all ticket holders will get access to food and beverage experiences, activations, art installations as well as viewing decks for one of the longest straights in the sport.
Jeremy Walls, Senior Vice President, Chief Revenue Officer of Hard Rock Stadium & Formula 1 Crypto.com Miami Grand Prix, commented:
“Gainbridge brings a prestigious modern brand to our event and will be a proactive partner for many years. Through this partnership, and the opportunities for engagement and exposure across our track and campus, they will be able to educate Formula 1® and South Florida audiences on their self-managed platform and tools empowering investors to grow and protect their savings.”
Bill Shelton, Gainbridge’s Chief Marketing Officer, added:
“This partnership reflects our mission to be innovative and tech-driven, empowering people with access to tools to make every second count. We couldn’t be more excited to showcase our bold brand and give fans the ability to experience the events and hotspots Miami has to offer.”
The inaugural Miami Grand Prix is set to be held between May 6 and 8, 2022.
