Bhavya DasThe Milwaukee Bucks are an American professional basketball team that were founded in 1968 in Milwaukee as an expansion team along with the Phoenix Suns. The Bucks compete in the National Basketball Association (NBA) as a member of the Eastern Conference Central Division.
The Bucks have won two NBA Championships (1971, 2021) and three Conference titles (1971, 1974, 2021). They have an incredible history dating back to the Kareem Abdul-Jabbar era from 1969 to 1975.
The franchise has its new superstar, Giannis Antetokounmpo, who brought back the title to Milwaukee and is a major reason for making the Bucks an attractive prospect. Here, we look at their sponsors:
Also read: NBA Sponsors 2022-23
Founding Partners
Official Jersey Sponsor: Motorola
In May 2021, the Milwaukee Bucks and Motorola, an American multinational telecommunications firm founded in 1928, signed a jersey patch agreement. The Motorola logo is displayed on the left chest of the Bucks jersey as a result of this agreement.
As part of the collaboration, Motorola has branding on the Bucks’ playing and practice jerseys, as well as on in-arena replays and digital displays at Fiserv Forum, the home ground of the Bucks.
Additionally, the Milwaukee Bucks Foundation, the Bucks, and Motorola work together on a community project with a focus on STEM progress and education.
Official Bank: BMO Bank
North American bank BMO Harris Bank and the Milwaukee Bucks extended their long-standing partnership in September 2017, after the bank was named a founding partner of the team’s home arena.
The BMO Club, an all-inclusive, event-level club with unmatched access and a direct connection to the player tunnel, is a component of the Bucks arena under a 30-year contract.
Official Arena Name Sponsor: Fiserv
The Milwaukee Bucks sold the naming rights to their new US$524m arena to local financial technology company Fiserv.
The Wisconsin Entertainment and Sports Center, which was finished in 2018, was renamed to Fiserv Forum under the 25-year agreement. Although the contract’s financial details were kept private, it was reported in June 2018 that the two parties were nearing a deal reportedly worth US$6 million per year.
Official Health Care Partner: Froedtert & the Medical College of Wisconsin
In 2019, the Milwaukee Bucks extended its affiliation with Froedtert & the Medical College of Wisconsin for a third year. With this agreement, it became the first team partner to broaden its sponsorship to include its associated NBA 2K side.
In May 2019, Froedtert & the Medical College of Wisconsin teamed with Bucks Gaming, the Milwaukee Bucks NBA 2K League club. As the team’s official healthcare provider, the health network also welcomes player visits so they can meet the patients.
Official Smart Building Partner: Johnson Control
In March 2017, Johnson Controls, an Irish technology and multi-industry firm, and the Bucks signed a strategic marketing agreement.
According to the deal, Johnson Controls represents Fiserv Forum, the Bucks’ home arena, as its official smart building partner. For the purpose of improving the spectator experience, lowering energy consumption, and lessening the facility’s environmental impact, Johnson Controls installed a number of building technology services throughout the arena.
Corporate Partners
EngageRM
In July 2022, the Milwaukee Bucks and Australian business technology services provider EngageRM agreed to a five-year partnership that aimed to improve the team’s day-to-day operations and deepen their relationships with their fanbase.
GameOn
The Milwaukee Bucks and artificial intelligence (AI) service provider GameOn Technology teamed up in September 2022 to provide Bucks supporters with a conversational AI chat experience.
By combining information about the Bucks and Fiserv Forum into one AI discussion, the new chat feature on the Bucks’ website and mobile app makes it simpler for fans to find rapid answers to frequent inquiries. It enables the Bucks to offer a rich conversational and content experience that is targeted at guest assistance inside Fiserv Forum and Deer District and to answer queries in real time.
Anheuser-Busch
In July 2022, Anheuser-Busch announced a marketing alliance with the Milwaukee Bucks. Anheuser-Busch became the team’s exclusive beer as a result of this multi-year partnership.
The relationship includes Michelob Ultra-led in-stadium activations like concourse level activations, retail displays with Bucks logos around the state, the expansion of the Michelob Ultra Courtside campaign, and unique digital content on various social media platforms.
Beechwood Sales & Services
In July 2022, Wisconsin-based beverage retailer Beechwood Sales & Services announced a marketing alliance with the Milwaukee Bucks. Beechwood Sales & Services became the team’s exclusive hard seltzer as a result of this multi-year partnership.
Betway
The Milwaukee Bucks and Betway, a 2006-founded online gambling company, partnered for an extended period of time in February 2022, establishing Betway as the team’s official gaming partner.
As a result of the collaboration, Betway received in-arena branding at Fiserv Forum and on digital Bucks assets as part of the Betway Game Rewind, which highlights the Bucks’ most recent clash with their opponents.
This partnership was announced along with Betway’s collaboration with seven additional NBA teams, including the Chicago Bulls, the Cleveland Cavaliers, the Los Angeles Clippers, the Golden State Warriors, the Minnesota Timberwolves, the Brooklyn Nets, and the Miami Heat.
Jewelers Mutual
1913-founded Jewelers Mutal is also an official sponsor of the Milwaukee Bucks. In October 2021, during the Milwaukee Bucks’ first home regular-season game of the 2021–22 NBA season at Fiserv Forum, Jewelers Mutual sponsored the digital material around the recap of the championship ring ceremony on the Bucks’ digital channels.
The Bucks’ digital networks also featured a Making of the Ring recap video series sponsored by Jewelers Mutual, which gave the viewers an inside look at how the team’s first championship ring since 1971 was created.
Socios.com
The Milwaukee Bucks teamed up with Socios.com, a worldwide blockchain service provider for the sports and entertainment sector, in September 2021 to further engage their global fanbase.
Socios.com engages the Bucks supporters worldwide as an official team partner of the Bucks through monthly internet surveys, digital gameday takeovers, and in-arena signage.
Science in Sport
A collaboration between the Milwaukee Bucks and Science in Sport (SiS), a producer and retailer of sports nutrition products, was created to aid the Bucks’ sports science team. As a result of the collaboration, SiS has been named the Milwaukee Bucks’ Official Vitamins & Supplements Partner.
SiS assists the Bucks through its Performance Solutions model in cooperation with the performance staff of the Bucks, which is overseen by Vice President of Performance Troy Flanagan.
The development of player-specific tailored items, including vitamins and supplements, selected by SiS and the Bucks team nutritionists, will be made possible by this paradigm, which will also enable intensive research and knowledge initiatives to better understand NBA athletes.
SC Johnson
A partnership between the Milwaukee Bucks and SC Johnson, the manufacturer of popular consumer goods like Windex, Scrubbing Bubbles, and Mrs Meyer’s Clean Day, was announced in May 2021.
The Bucks recycle the more than one million plastic cups used at Fiserv Forum and in the surrounding Deer District each year with the help of SC Johnson, which is now an official sustainability partner of the team and the official disinfectant and commercial cleaning partner of the group.
SC Johnson also offers Fiserv Forum staff members products and training to further improve the sanitising and cleanliness of the venue.
Calm
The Milwaukee Bucks and the Portland Trail Blazers partnered with meditation app Calm in 2021. The cooperation aims to control competition-related stress as well as the workload of the staff and athletes.
Sargento Foods
The Milwaukee Bucks and Sargento Foods first teamed in 2019, and Sargento later announced a five-year extension as the team’s official cheese in 2021.
This partnership featured a joint commitment from Sargento and the Bucks to the Tipoff for Homes programme. Throughout the NBA regular season, Sargento gives Milwaukee Habitat for Humanity US$500 for each tipoff the Bucks win.
Hennessy
In May 2021, ten NBA teams joined forces with Hennessy, the official cognac of the NBA, to strengthen the brand’s relationship with the league.
The above-mentioned deal with the Milwaukee Bucks also includes the Atlanta Hawks, the Charlotte Hornets, the Dallas Mavericks, the Detroit Pistons, the Golden State Warriors, the Memphis Grizzlies, the New Orleans Pelicans, the Philadelphia 76ers, and the Washington Wizards.
I Got It
The Milwaukee Bucks and I Got It, a digital auction platform, collaborated to offer fans of the Bucks access to special auctions. The Bucks app integrates I Got It’s proprietary auction engine, allowing fans to place real-time bids on game-used gear, autographed memorabilia, collectables, virtual and real-world events, and more.
Tanduay
In January 2021, Philippine rum company Tanduay signed on as the Milwaukee Bucks’ official sponsor.
Following Tanduay’s debut in the Wisconsin wines and spirits market in 2020, the two brands signed a three-year collaboration arrangement. Beginning in early 2021, Bucks-branded merchandise was made available throughout Wisconsin thanks to the relationship.
EatStreet
In December 2020, the Milwaukee Bucks chose EatStreet, an independent online and mobile food ordering and delivery service in the US, as their Official Food Delivery Partner.
EatStreet, a Madison, Wisconsin-based company, provides specials to the Bucks supporters through the new Gameday Dish Out programme. EatStreet is the Official Food Delivery Partner for each regular-season Bucks game.
Nuna
The Milwaukee Bucks and baby equipment company Nuna Baby Essentials signed a partnership agreement in August 2020. Nuna is now the presenting partner of the Bucks Family Room inside Fiserv Forum as a result of the partnership.
Nuna and the Milwaukee Bucks Foundation (MBF) donated support to Milwaukee’s Sojourner Family Peace Center as a way to kick-off their collaboration. Additionally, in 2021, the MBF and Nuna collaborated on multiple neighbourhood projects.
